US: HGTV HOME Plant Collection to Launch New Geraniums Collection in 2014

The HGTV HOME™ Plant Collection is unveiling a fresh take on geraniums for 2014 in its new So Gorgeous!™ Geraniums Collection, according to Randy Hunter, Managing Partner of Agricola Management Group, exclusive licensee for the Plant Collection. The new Geraniums Collection features four color varieties offering more vigor and heat tolerance than traditional geraniums. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop So Gorgeous™ Geraniums in addition to its other Expressions Annuals and its Essential Perennials Collection.

“Our new So Gorgeous!™ Geraniums are not your mother’s traditional geraniums. They’re a new take on inter-specific zonal geraniums with appealing new colors, big bold blooms and strong green leaves in addition to more vigor and heat tolerance. They are designed to thrive in morning sun and afternoon shade,” says Hunter.

The boldly colored, low maintenance varieties in the Collection include So Lovely!™ Pink in medium pink, So Sultry!™ Dark Red, So Fierce!™ Fuchsia in fuchsia pink and So Amazing!™ Neon in bright cherry pink. They act as appealing “thrillers” whether showcased in a landscaping group or container gardens. So Gorgeous Geraniums are available in gallon size singles, 14” premium containers and as individual quart accent components. Consumers also have the benefit of HGTV Know How!™ – referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.

The Plant Collection is one of several lines of HGTV HOME branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV HOME branded products, go to www.hgtvhome.com. For additional information on becoming a participating retailer, please visit www.hgtvhomeplants.com or www.agricolamanagement.com.


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