"The third edition of the "Tomato Excellent" at Macfrut"

Sicily is once again confirmed as the land of flavour and taste. A philosophy which found the perfect place at Macfrut 2013. "When you eat cherry tomatoes from Pachino, you taste our sun," stresses Luigi Bianchi, director of Fiera Cesena, giving the perfect example of the company policy "connect products with the territory".

"We believed in it and we were successful, as the volume of foreign visitors increased," continued Bianchi (on the right in the photo together with Saro Sallemi, event manager for Agrorà), who thinks "Made in Sicily" groups all of the values of what is local and therefore "unique". An attitude towards special character that was represented by different consortia, associations and entrepreneurs at the stand of the Department for Agricultural and Food Resources and especially by the launch of "Tomato Excellent", a national grading award to be held at Villa Orchidea Resort in Comiso on 24th January 2014.

"Tomato Excellent is the perfect idea to widen our company philosophy and give it more echo, especially considering the fact that the ceremony will be held in Sicily. It was officially launched in Cesena so as to to re-confirm our alliance." 

Saro Sallemi, event manager for Agrorà, declares that "we are satisfied by the work done and by the presence of foreign buyers who visited the Sicily Region stand - we didn't expect there would be so many interested in Made in Sicily. And we couldn't be more proud that the third edition of Tomato Excellent will come back to Sicily after last year in Emilia and having established a good relationship with Fiera Cesena, which has become an official partner. I take this chance to thank chairman Domenico Scalpellini, director Luigi Bianchi and the whole board of directors."

A region representing its typical produce that, during the second day of Macfrut, drew the attention of buyers and wholesalers mainly from Russia and Poland. Two delegations from Eastern Europe met companies and consortia in the Sicilian stand. 


Saro Sallemi (event manager Agrorà) at the centre with foreign delegations.

During that same day, Sicilian exhibitors met with the Union of growers from Maghreb interested in the creation of a shared database. This was approved by the Programming Department for the competitiveness of Sicilian commercial farms. 

Antonio Trimarchi, manager for Agromed - Italy, talked about the opportunities of creating a Mediterranean productive and commercial partnership. This alliance could become strategic as it would enable Sicilian companies to benefit from subsidies and from the funds of their future Tunisian partners.

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