"Packaging cheaply and stably remains an art unto itself"

Contimeta is a trading business that offers (transport) packaging solutions to various sectors, especially those in which it is important that the production process can continue undisturbed. In the area of packaging solutions they also serve the fruit and vegetable sector. "Wrapping foil and strapping are the two most common ways to secure products," says Lars Wallaart, Business Unit Manager of Packaging. "We think based on the packaging needs of the customer. It's mainly fragile and perishable products and the quick distribution of them in the fruit and vegetable sector. This has a huge impact on their packaging requirements."

Packaging machines
"Contimeta supplies a wide range of packaging machines. These are mainly machines for transport packaging. Our company was founded in 1932 and we have been active in the food sector for years." Lars emphasises that they orientate very widely. "Wide representation in all sectors in the market is important for continuity as a packaging company. The traditionally important building sector has shrunk strongly, and with it the sales of packaging materials and machines in this sector. We also have various customers in the fruit and vegetable sector. Besides wrapping machines, cord tying machines are also used in the fruit and vegetable sector for tying pallets to crates. Contimeta represents the high quality Born cord binding machines in this, and has recently supplied one of these machines to a producer of pre-packaged vegetables, intended for a large supermarket chain. The high reliability, low maintenance costs and low packaging costs of these machines fit right into the fruit and vegetables sector. The low amount of packaging waste also fits in well with the current environmental demands." 

"We are certainly not the only ones on the market with packaging products and that's why the ability to define yourself is important," says Lars. "Our large and experienced service department enables us to serve our customers quickly all over the Benelux. Our packaging material is also always of high quality within the set specifications. The emphasis in our advice to the customer is on the lowest cost per packaged unit with the required pallet stability. The most expensive machine and/or packaging material is not the best choice in all circumstances. However, this also goes for the cheapest machine and/or material. Contimeta offers the customer every choice in this and informs the customer of the consequences of every choice. If a customer wants a standard solution, we can do that. We can also do custom made."

"Our representative, the eyes and ears in the market, notices customers' specific questions, and we play into this. If something special is asked for we sit around the table with our engineering people and the whole line is brought into sight." Contimeta is a trading company and does not produce its own products. "We have representation of a number of machines in different areas of packaging. A well known one is Robopac, a strong name in wrapping machines. For us the big advantage is that we look purely at the problem of our customer and provide a solution for it. Packaging companies who produce themselves are more likely to view the problem from their own product and don't have access to a large number of machines or materials. So in this respect, we're more objective towards the customer." 

Thinner foils
"We can see a general trend in the market towards increasingly thin foils. The current production techniques for making foil make it possible to stretch out very thin foils. The result is often low packaging costs per pallet and no pallet stability at all. More transport damage that completely overshadows the packaging costs is often the result. These are often covered costs that aren't known or aren't linked to packaging."

Price per packaged unit
"We're working on that consciousness," he continues. "Companies often look at the cheapest price per kilo of foil, but there are many more elements that have to be taken into consideration over the entire line. We want to show the customer that the right combination of machines and foil results in the best solution within the set packaging demands. What is striking is that when a company has more production, and so uses more foil, they also make the effort to go into this material more. These are good customers for us. But there are also companies that don't produce as much and don't take this into consideration. We want to show them that it's a worthwhile investment."

Quick availability
"Availability is also important to the customer. Companies want to be able to put down their question and receive a quick, clear answer. Contimeta also believes it's important to be there for the customer and potential customer. "That's why we have chat function on our website, on which a visitor can immediately ask one of our employees a question. This is valued immensely. You have contact right when you need it. A lot of marketing has moved to the internet in recent years. We used to meet new customers at a fair, whereas now this is declining strongly. This is why we have limited the amount of fairs. Fairs will likely continue to exists, but to a lesser extent than contact through the internet," concludes Lars.

For more information:
Contimeta Nederland
Savannahweg 15
NL-3542 AW Utrecht
Postbus 40200
NL-3504 AA Utrecht
Tel.: +31 (0)30 248 48 48
Fax: +31 (0)30 241 06 33

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