The project 'Creating value in the market' originated from talks last year, in which both ZON and Pamosa defined what they expect from one another. Now the project is resulting in two concrete products: the oven pepper and the CO2 neutral pepper.
The oven pepper
"The oven pepper is an easy product which plays into the trend of enjoying at ease," Litjens explains. "The product has been developed further and will be launched by a provider in week 35. If there are enough positive responses, it will be taken into the standard assortment."
CO2 neutral pepper
"A number of growers with Pamosa are busy producing a CO2 neutral pepper. We are having discussions on whether we can market this under a private label." The German retail sees a chance to define itself with the CO2 neutral pepper, according to Litjens. "We will soon hear whether or not this gets the go ahead."
Another point made in the research is the shortening of the chain. It is considered how things can be done better in the contacts. This is an ongoing process within the organisations, but was also mentioned in the project. "We look at what is done and whether anything is done twice. Now, for instance, we can prepare the product in such a way at DC level that a provider just has to load it. It goes straight from us to the provider now, and this means there is less throughput."
For more information:
ZON fruit & vegetables
5928 RH VENLO
T: +31 (0)77 3239999
F: +31 (0)77 3239719