Pamosa and ZON fruit & vegetables launch concepts:

Oven pepper and CO2 neutral pepper to create value in the pepper market

Soon there will be oven peppers and perhaps even CO2 neutral peppers in German supermarkets. The new concepts are partially a result of the project 'Creating value in the market' by Pamosa and ZON fruit & vegetables. "By adding value we want to raise the efficiency of shelf and chain and create a win-win situation for all parties involved."
Shelf and chain efficiency can be raised by defining yourself and optimising the chain. It is vital for this to lead to an improved payout for the growers: the whole sector is talking about it. Pamosa and ZON fruit & vegetables have taken it further than talking and created the project 'Creating value in the market'. Leon Litjens, manager business unit of pepper at ZON, tells us more about the project. "The heart of the project is raising shelf and chain efficiency by adding value. This could mean selling more products, lowering the costs of the shelf or realising a higher price by way of a new product. In doing this we are trying to lower the costs of the chain. This creates a win-win situation for all parties involved."

The project 'Creating value in the market' originated from talks last year, in which both ZON and Pamosa defined what they expect from one another. Now the project is resulting in two concrete products: the oven pepper and the CO2 neutral pepper.

The oven pepper

Oven pepper
"The oven pepper is an easy product which plays into the trend of enjoying at ease," Litjens explains. "The product has been developed further and will be launched by a provider in week 35. If there are enough positive responses, it will be taken into the standard assortment."

CO2 neutral pepper
"A number of growers with Pamosa are busy producing a CO2 neutral pepper. We are having discussions on whether we can market this under a private label." The German retail sees a chance to define itself with the CO2 neutral pepper, according to Litjens. "We will soon hear whether or not this gets the go ahead."
How did ZON and Pamosa manage to talk to the retailer? Many people have heard how difficult it is to talk to them and that there a very few chances for product introductions. Litjens noticed little of this. "We went into the discussion open, along with our providers, and spoke about added value. We explained what we are doing and where the added value is. The retailer values contacts with the source."

Less throughput
Another point made in the research is the shortening of the chain. It is considered how things can be done better in the contacts. This is an ongoing process within the organisations, but was also mentioned in the project. "We look at what is done and whether anything is done twice. Now, for instance, we can prepare the product in such a way at DC level that a provider just has to load it. It goes straight from us to the provider now, and this means there is less throughput."
The research is in its concluding phase.

For more information:
ZON fruit & vegetables

Venrayseweg 104
T: +31 (0)77 3239999
F: +31 (0)77 3239719

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