McDonald’s is hosting young British farmers behind the counter of its UK restaurants for the first time this week, where they’ll serve customers as part of a training programme designed to provide them with unique insight into what consumers are looking for in the food they buy.
Three young farmers in the final stages of the inaugural year of McDonald’s Progressive Young Farmer Training Programme, are working alongside crew members for the chance to speak to customers firsthand and prepare food using ingredients they have seen grown, reared and harvested.
Over the last 12 months, each student has traced the entire agricultural supply chain from farm to restaurant front counter. They have been mentored by some of the UK’s most progressive farmers and leading food companies that supply ingredients for McDonald’s menu such as potato and Fries specialist, McCain.
Source: Farm Business
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UK: McDonald’s invites young British farmers behind the counter
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