Israel: Hundreds attend Hazera Genetics' Open Day

Hundreds of farmers from all over Israel, and a group of farmers from the Palestinian Authority, participated at the beginning of July in Hazera Genetics' Open Day at Yavor Farm, an event held for the tenth year in a row that has become an annual tradition.

Hazera breeders showed growers the varieties the company has developed especially for open field cultivation, and conducted tours of the fields enabling participants to see the varieties close up and learn about their growing conditions. The varieties shown during the open day included tomatoes, peppers, melons, watermelons, brassicas, lettuces, eggplants and more.

Hazera's Open Day also attracted visitors from overseas – delegations of foreign distributors from the fresh produce industry and seed companies, including participants from Balkan states, South American countries, Russia, Greece and more, who evaluated the varieties' suitability for the markets in which they operate.

According to Itzik Ezra, Manager of the Israeli Market at Hazera Genetics: "The ties between Hazera's breeders and growers are of paramount importance, and we do our very best to meet market requirements and provide them with the highest quality varieties, both flavor-wise and resistance-wise". Ezra added: "Hazera Genetics is constantly working to develop new varieties that will meet the very highest standards for the benefit of our customers".

For more information:
Hadas Amit
Hazera Genetics
Tel: +972 8 8509930
Mob: +972 054 5656463
Fax: +972 8 8608012
hadasa@hazera.com
www.hazera.com

Publication date: Fri 19 Jul 2013