Europe: Radish breeding programs combined for better results
“With this decision, we merge the radish breeding programs for greenhouse and outdoor cultivation, which will give advantages to both programs,” says Paul Rubitschek, managing director of Hild. “During a transition period, the seeds for greenhouse radish will be delivered under the Nunhems brand, but our plan is to deliver the seeds before the end of 2013 under the HILD brand.”
“For our customers,” adds Michel ten Hacken, Global Head of Marketing & Sales at Nunhems “we will take care of a smooth transfer of the radish sales activities from Nunhems to HILD.”
