The House Fair by Dutch seed company Enza Zaden not only gives an overview of the range of the operator, but also provides opportunity to find out what traders look for when selecting a product. The specialists of Enza Zaden are on hand to explain the developments of various varieties of tomato, eggplant and pepper.
The Diamantino performs well under artificial lighting. Left: Wim Buijks and Edwin van Antwerpen.
New varieties on display: reactions are monitored to determine market potential
TomAzur, Sweet Conical and Tribelli, Eazyleaf and RedStar Romantic. In order to market the brands of Enza Zaden, the company is working with growers provided with the specific varieties. "We therefore want innovative growers who really want to invest in a variety," says Buijks.
Much attention is paid to the vine tomato Diamantino. "The deep red color and strong green parts are important properties for the retail," says Wim Buijks. Diamantino is a medium vine and Buijks notes that growers sometimes struggle with the choice between coarse and medium. "With a coarse vine one can achieve more production - but traders and supermarkets tend to opt for medium," he explains. For example, Asda, Edeka and Net Market ask specifically for a medium size and are also willing to pay a premium price. "Especially in the Winter season."
A variety of cocktail tomatoes
Colourful peppers
On the left Edwin van Antwerpen, on the right Keimpe Veenstra.
For the pepper experts, the Fair offers new varieties and upcoming trends.
Contact:
Enza Zaden
Haling 1E
1602 DB
Enkhuizen
T +31 (0)228 350 100
F +31 (0)228 315 960
[email protected]
www.enzazaden.nl