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"Rijk Zwaan's Love my Salad reaches 100,000 "likes"

Love my Salad, an initiative of Rijk Zwaan employees worldwide, has now reached a key milestone by generating 100,000 ‘likes’ on Facebook. Love my Salad brings vegetable lovers from all over the world together to share their passion for salads and vegetables.

Love my Salad makes optimum use of social media and Facebook is one of these important interactive media channels. The company's next goal is 200,000!