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Kenya flower farmers bet on higher earnings as direct sales rise

Kenyan cut flower farmers in the country stand to rake in huge profits as international buyers begin to buy their produce directly. Direct sale of cut flowers has risen recently, a trend the Kenya Flower Council (KFC) says is a result of changing dynamics in the global market in response to current consumer trends. According to the Economic Survey 2013, the cut flower sector earned the country Sh65 billion last year, up from Sh58.8 billion in 2011.

"The main cut flowers grown in the country are roses (87.7 per cent), carnations (7.4 per cent) and alstromeria (1.8 per cent). Other flowers cultivated include gypsophilla, lilies, arabicum, hypericum, statice and a range of summer flow-Kenya Flower Council notes that growers have the opportunity to make more money through value addition. However, growers have to foot the cost of logistics and packing, which the buyer on the other side demands.”


Source: standardmedia.co.ke

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