Germany: Positive Fruit Logistica for Bejo Zaden

Fruit Logistica has been very positive for Bejo Zaden. The leading international vegetable seed breeding company introduced 2 new cabbage concepts that can stimulate cabbage consumption. Right at the spot a chef prepared little bites with Coolwrap; a square cut cabbage leaf from especially selected flat white cabbages with a mild flavour. This leaf can be used as a wrap, for sushi or as part of a healthy sandwich. Bejo uploaded a short movie of this concept to their website for those who weren't able to discover this concept at the exhibition.

This year Bejo renewed their stand and many visitors were very enthusiastic about the new look. “People say our stand looks modern and colourful. The new layout of the stand really highlighted our concepts and products” says Daniëlle Bruin from Bejo Zaden. “People passing by were attracted by the Coolwrap video. The movie is a perfect medium to introduce the concept within a few seconds. I think it is very positive that Bejo presents different modern options to stimulate cabbage consumption, helping the chain to create added value for our customers’ white cabbage. Many people visited our stand. Hopefully we have linked people who can further develop our Coolwrap concept”.

Léttage is another cabbage concept which contains cabbage varieties with a mild, sweet taste. The cabbage stays crispy and fresh and has a high nutritional value. This makes Léttage exceptionally suitable as an ingredient in healthy, tasty salads.

Bejo also showed purple sprouting broccoli, snack carrots and shallots from seed. These concepts and crops are Bejo’s response to the growing demand for tasty and healthy vegetables that are convenient and easy to prepare.

Source: Bejo Zaden