NNZ presents tomato packaging study at Fruit Logistica

From November 2012 to January 2013 NNZ has performed a consumer survey in Germany, The Netherlands and Belgium to gain insight in the buying behavior of tomatoes and packaging. They have identified six consumer segments for tomatoes and packaging.

Each segment offers specific opportunities for further increasing the 'taste of tomatoes' by means of choosing the optimal packaging. All segments appreciate packaging for 'transparancy', 'stability', 'ventilation', in short for protecting of the consistency and firmness of tomatoes.

Please be invited to join NNZ at their stand at the Fruit Logistica in Berlin to review how they can apply the findings to further optimize your tomato packaging, to meet the needs of the different consumer segments.

Next to the presentation of this consumer study NNZ is looking forward to show you how they can be of further assistance in brainstroming and creating new concepts for packaging for fresh produce. Ofcourse NNZ will also display our broad portfolio of packaging solutions for fresh produce, available to customers worldwide through our worldwide network.

Source: NNZ