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Italy: Aromatic herbs gain in popularity

Aromatic herbs have been increasingly appreciated by consumers over the past few years, also thanks to the presence of immigrants requiring essences such as coriander and tarragon. 

"We produce aromatic herbs 12 months a year on 20 hectares (30% of which is covered). We have 14 products and take care of the entire chain. We mainly work with Italian retailers but are also in touch with the main general markets and foreign clients," explains Marco Tosi, co-owner of Ortingaunia together with Davide Bruno.

Ortingaunia is located in the Savona province. The proximity to the sea and hills creates a unique microclimate suitable for the cultivation of aromatic herbs. Recently, the company has also been converting crops to organic production.

"One of our strengths is speed, as herbs are harvested, cleaned and packaged within 24 hours. In addition, we have 14 products available in 11 different types of packaging."

The 14 products are: bay, dill, basil, coriander, tarragon, chives, wild fennel, marjoram, mint, parsley, oregano, rosemary, sage and thyme.

The types of packaging are: 4 kg crates; 2.5 kg wooden crates; 1 kg wooden basket boxes; cardboard crates with bags; 0.250gr-0.500gr-1 kg heat-filmed polystyrene packets; plastic crates with or without perforated film; PV/PE trays with customised antifog film; PET trays with polypropylene-Flowpack film; new flowpack trays, PVC/PE trays with neutral antifog film; PET trays with heat-shrink film. 

"We've recently developed a new packaging ideal for retail and therefore for final customers. A QR code will link to the company blog where there are useful tips on cultivation and care as well as recipes and information on the properties of plants."

Reg. Buesino, 1/A
17030 S. Fedele d'Albenga - Savona - Italy
Tel.: (+39) 0182 548624

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