This acquisition gives Harvest House the opportunity to grow in the market for healthy convenience food products. By collaborating more closely, the parties can offer their clients products with a longer shelf life, a wider product range and innovative concepts. This is in keeping with Harvest House's 'added value strategy'. As an expert in fruit vegetables, Harvest House aims to achieve further growth by selling more processed and unprocessed products on both the retail and out-of-home markets. The association hopes to help shorten the chain in both markets.
In addition to the guaranteed continuity of business operations, this collaboration offers Snijpunt better integration in the convenience market and more possibilities to develop and market concepts. Both parties view this step as an important opportunity to combine their strengths to facilitate further growth.
Jelte van Kammen (general director of Harvest House):
'We are extremely pleased with this acquisition. Tomato Blend was the first step in creating processed products from vegetable residues. This acquisition gives us the opportunity to do the same with sweet peppers. The knowledge and experience Snijpunt contributes will allow us to develop more quickly in the field of processed products. In this way, we are responding to the growing demand for healthy convenience products.'
Marco Romein (commercial director of Snijpunt):
'This collaboration is an important step for us. I'm very pleased that Snijpunt is joining a fruit vegetable cooperative with innovative growers. This will give our clients more direct access to the source and provide us with high-quality products year-round, grown according to Dutch quality standards. It will also help us respond to the specific needs of our clients. Other than that, it's business as usual. That means our daily operations will remain the same. Our plans for expanding the factory will continue unchanged. I look forward to taking on this new challenge together with general director Mark van der Salm and our supportive team!'
On behalf of the Management Board,
For more information:
Tel: +31 (0)174-519213