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Philippines: How Baguio City keeps strawberry fields sustainable
In the early 1970s, Vicente Puyat’s Manila Newtown group purchased a 200-hectare rolling terrain along Asin Road, 3 kilometers west of Baguio City. Initially, the rocky slopes designed were for a housing and golf-course project, but the country’s worsening economic stability at that time prompted the real-estate firm to freeze project development.
To keep themselves busy, caretakers of the land had to cultivate some portions of the area (for home consumption) into vegetable gardens and strawberry plots in experimental quantities. This gave birth to King Louis Farm.
Large commercial production of strawberries was soon launched.
Applying Israeli strawberry technology, King Louis was able to introduce superior-quality berries for the domestic market, with an average production of 120 tons per season. With the brand Angelo, King Louis’s strawberries were shipped domestically to Metro Manila, Cebu, Bacolod, Iloilo, and Davao. The seasonal harvest, moreover, made room for substantial export to Hong Kong.
Read more at BusinessMirror (Suzanne June G. Perante)
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