Pure Harvest Smart Farms has announced plans to launch operations in the UAE after a $1.1m investment from Abu Dhabi’s Shorooq Investments.
Under the plans, the company will establish a 3.3-hectare farm site in Nahel where it will establish the country’s first high-tech commercial-scale greenhouse for year-round tomato production.
Pure Harvest will also establish regional offices in financial zone Abu Dhabi Global Market led by founder and CEO Sky Kurtz and co-founder, director and local partner Mahmoud Adi.
The company’s “semi-closed climate controlled growing system” has been purpose-built to overcome the challenges of year-round production in the GCC, according to the firm.
The method can be used for a variety of crops including tomatoes, capsicums, cucumbers, eggplants and strawberries.
The company said it intends to supply premium produce to retailers, airlines and hospitality distributors to replace imported and seasonal fruit and vegetables.
Read more at Gulf Business
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