An orange/red - yellow striped bell pepper appears to be one of the latest innovations by Enza Zaden. Yesterday, during the AGF Detail tradeshow in Houten, The Netherlands, the Dutch Seed breeder was showcasing this new variety that is currently being cultivated as a trial at growers Wilfred and Monique van den Berg from Elst.
Chris Groot, Enza Zaden : We have done several trials last year and we studied how the variety is being received in the retail channel. At thi strade show we are showcasing the variety for the first time.
Wilfred, Monique and Chris
Grower Wilfred van Den Berg is enthusiast about the new concept: "We are always open for something new and I think that a pepper like this one can help us to offer something special in the market. A niche products can be a good solution to distinguish yourself in the market. "
For more information:
Enza Zaden
Enkhuizen
T: +31 (0)228 350 100
F: +31 (0)228 315 960
info@enzazaden.nl
www.enzazaden.nl
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