Oppy is collaborating with G&M Farms to introduce two proprietary blueberry varieties: Pink Cosmo and Hunkaberry.
Both developed by horticulture professor Dr. Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, California, the brands redefine the traditional blueberry experience with their distinctive flavors, sizes and visual appeal.
"It's been a collaborative effort to develop these exceptionally unique products that will differentiate the category," shared Tim Crane, Oppy's category manager for blueberries. "Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial — making them a stand-out in the berry aisle."
"We couldn't be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy," Willems, who owns G&M Farms, said. "This collaboration represents years of experimentation and a longstanding relationship between our teams."
For more information:
Oppy
Tel.: +1 (604) 461-6779
www.oppy.com