French company EARL Le Bot is starting off its strawberry campaign this week with the first Gariguettes from Plougastel. Manager Thomas Le Bot discusses the last few weeks of production and the latest news on strawberries from the Finistère department.
Less than engaging weather
February saw heavy rainfall, which could give cause for concern about a possible drop in volumes, but the fine weather in March helped make up for lost time. "Despite the lack of light, we were able to use a variety of techniques to achieve good production and beautiful plants." The incessant rain of the last few days has not encouraged consumption, but consumers are clearly happy to see strawberries arriving on market shelves."
Thomas Le Bot expects 60 to 70 tons of strawberries for this season, produced in unheated, unlit greenhouses.
Regarding the consequences of storm Ciaran, which led to fears of a 2024 campaign with lower volumes for many products, including strawberries. "There may be a slight drop in production for some growers, but it is still very difficult to measure, as more plants may eventually compensate for this drop."
Plougastel strawberry trademark registered
While waiting for its PGI, the emblematic strawberry of Brittany now has its own "Plougastel strawberry" trademark. The name and logo were registered at the end of 2023 by the Plougastel strawberry growers' association, which brings together approximately 60 growers. According to Thomas, this approach will "reassure consumers and encourage them to consume locally. We have to protect our territory and promote local productions. Today, more than ever, we need to eat French food and turn our backs on the foreign products that are not subject to the same regulatory constraints."
For more information:
Thomas Le Bot
EARL Le Bot
lebot.thomas@orange.fr