Marketing

Unica, Biosabor, Casi and La Palma

Spanish growers join forces to market Adora tomatoes

Four Spanish companies have united themselves in the growth, promotion and marketing of the Adora tomato, a tomato bred by HM. Clause. Entering the market together might be quite a challenge, they agree. "It's ambitious - but we believe in it because the Adora offers a quality demanded by consumer. The…

Organic specialty salad producer to launch new products at PMA

Misionero will unveil its new salad kits, bowls, and washed-and-trimmed lettuces at PMA Fresh Summit. The brand will showcase all of its innovations at the show including items such as…

€172 million to promote EU agri-food products in and outside the EU

The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next…

Five lessons from the Australian strawberry needle crisis

Australia is in the grip of a food contamination crisis, after metal needles were discovered in strawberries. The fruit sabotage has spread to at least six brands in four states and has resulted in Coles and Aldi supermarkets pulling the product from their shelves across the country. Additionally, New…

"Toss a tomato, win some dough"

At Backyard Farms, winter is a time to shine by providing the taste of summer tomatoes on even the coldest, snowiest days. When they heard the Maine Mariners were bringing professional hockey back to Portland for the first time since 2016, they saw an opportunity to team up with one of their restaurant customers on a fun…

US (IL): Mobile farmers market makes fresh produce accessible and affordable

Homegrown tomatoes, cucumbers, onions, red and green bell peppers, yellow summer squash and zucchini are among the fresh vegetables Southern Illinois University Edwardsville graduate student Shari Blakeslee has enjoyed eating this summer. She didn’t have to go far to access the delicious health foods for her family.…

US: Agtech company partners with podcast to launch educational series on soil health

Cool Planet, an agriculture technology company focused on soil health solutions, has partnered with Tim Hammerich, the host of the Future of Agriculture podcast, to create an educational multimedia series about soil health called Stories from the Soil . "Soil health is the literal groundwork and foundation of our…

US (MO): Bayer donates living billboards harvest to St. Louis Area Foodbank

For the past month, motorists travelling along St. Louis' two major highways have witnessed a feast of lush, leafy collards, kale and chard growing on two "living billboards" featuring the iconic St. Louis Arch standing tall in front of the downtown skyline. The billboards, sponsored by Bayer, have now…

Spain: Marketability probability study of cherry tomato cultivars

The purpose of a new Spanish study was to demonstrate interest in applying simple and multiple logistic regression analyses to the marketability probability of commercial tomato (Solanum lycopersicum L.) cultivars when the tomatoes are harvested as loose fruit. A fruit’s firmness and commercial quality…

Roasted: the tomato marketing board of Canada

The tomato industry and especially the tomato marketing board of Canada got roasted! Editor Grant Brown took the pen and has made clear how he feels about 'bold new initiatives to enhance food quality and availability for Canadians from coast to coast!" The article is focussed on the position of farmers…

Brent Batten:

‘Florida growers say Trump's NAFTA substitute won't halt Mexico's advantages’

Around Immokalee, NAFTA is a four-letter word. The North American Free Trade Agreement, implemented in 1994, has dramatically changed fruit and vegetable farming, the town’s…

Syngenta:

"Shared vision for sustainable agriculture"

Syngenta has announced that over the coming three months it will undertake consultation and engagement with stakeholders from around the world in an effort to build a shared vision for the future of sustainable agriculture. Through listening and dialogue, Syngenta is seeking to better understand the role…

NatureFresh Farms donates produce to reduce food waste footprint

In an organized effort to reduce their food waste footprint, NatureFresh Farms has partnered with Forgotten Harvest, a perishable food rescue and redistribution organization, to deliver nutritious food to people in need. So far in 2018, NatureFresh Farms has donated over 150,000 pounds of produce to the…

Taste Australia yields big results in foreign trade

In the 12 months since Hort Innovation launched its boldest foreign trade initiative to date, the industry has reported record export sales and greater demand for Australian grown produce. Underpinned by more than $40 million in research and development projects, and backed by world-class science and…

US: AgSharks competition offers $250,000 minimum investment for startups

Western Growers (WG) has partnered with S2G Ventures (Seed 2 Growth) to host the 2018 AgSharks Competition, a challenge where start-up companies can compete for a minimum of…

US (MO): Growing veggies on a billboard

For more than a week, local commuters who travel north via I-170 or east on I-64 would pass two unusual billboards. The billboards feature a lush and leafy St. Louis Arch standing tall in front of the downtown skyline against a white backdrop. The mystery ended when Bayer unveiled what’s believed to be…

Turkish exporters promote produce in Russia

The Turkey Festival in Moscow was held for the second time this year. The Western Mediterranean Exporters' Association (BAIB) also participated in the festival. BAIB, which set up a tent and miniature greenhouse in the festival area, introduced the export products of the region to the Russian people more…

New Mexico officials start offensive to spot fake chile

New Mexico officials have launched a "chile blitz" aimed at spotting fake New Mexico chile. The New Mexico Department of Agriculture Standards and Consumer Services inspectors are traveling the state this week to ensure processed and fresh chile products are compliant under the New Mexico Chile…

Dr. Hazel MacTavish-West

VegDoctor encourages Australian growers to innovate

Global vegetable and fruit innovation is more than cauliflower rice, broccoli lattes and vegetable burgers. It includes imitating meat sources –think pulled dragon fruit rather than pork– and creating pasta using butternut squash. It also includes fresh and frozen meal kits, breakfast in a bowl, pizza…

"A third of European fruit and veg crop too ugly to sell"

More than one-third of farmed fruit and vegetables never reaches supermarket shelves because it is misshapen or the wrong size, research suggests. More than 50 million tonnes of fruit and vegetables grown across Europe are discarded each year, largely because they do not meet supermarkets and consumers’…

How sustainability can increase your profits

Ajay of Green Insights: “We help companies integrate sustainability into their core business and make money in the process” “We help businesses address sustainability issues in their operations and supply chains, which results in higher profits and lower risk”, says Ajay Varadharajan, CEO of Green…

Ukraine: Fresh produce delivered straight from producer to consumer in Kherson

The public organization "Land of Tavria" has implemented the project "Vegetable Post" in the Kherson region.  It aims to improve the supply of fresh vegetables and fruits from producer…

PlanetProof releases English version of plant product certification scheme

Due to the increasing demand for On the way to PlanetProof certification abroad, an English version of the certification scheme On the way to PlanetProof Plant products is…

Pink watermelon radishes to be a new social media hit

M&S starts selling first 'Instagrammable vegetable'

M&S has started selling the first vegetable specifically grown to be Instagramable after spending six years developing bright pink "watermelon" radishes. It is the latest in a…

Australian farmer turns to watermelon to feed hungry cattle

The drought conditions across the east of Australia have led to a tripling in the cost of hay. Hay stocks have dwindled across parts of New South Wales and Victoria as the drought deepens. Prices have increased dramatically and some fodder is being sourced from as far away as Western Australia. Michael…

Noah Robbins - Ark Foods

"We want to make specialty peppers more accessible"

More and more regions in the United States are growing hot peppers as the summer season matures. For Ark Foods, a grower of specialty peppers, their season has ventured north for the summer into North Carolina and New Jersey. The company is reporting excellent yields in New Jersey while North Carolina is…


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