Bell Peppers seem to be the star of the pepper section of the produce aisle, but Zing! Healthy Foods is wanting to change that. As a boutique grower of sweet and hot peppers, Zing! Healthy Foods has a line up of specialty peppers in both categories, but the highlight of the specialties is the Super Sweet Shepherd.
“The Super Sweet Shepherd is a very sweet, long, pointed pepper,” says Jordan Kniaziew, Vice President of Sales and Marketing for Zing! Healthy Foods. “It’s sweeter than a bell pepper, with so much flavour and a crunchy texture. It’s perfect for grilling on the barbecue this time of year.”
According to the company, the grill enhances the sweet flavour and the structure of the pepper makes it easier to grill than a bell pepper.
“Retailers have an opportunity to give their customers more of a selection when it comes to the pepper category,” Jordan adds. “These peppers are one of the most popular peppers in Europe because of the high level of sweetness. We see North Americans following this same trend and we have answered the demand for a sweeter pepper with the Super Sweet Shepherd. When the consumer picks them up once, they will definitely be a repeat customer.”
For more information:
Jordan Kniaziew
Zing! Health Forward
Tel: +1 (226) 280-1025