Dutch growers start year-round production eggplants

After 3 years of extensive testing, the time has come to officially market the eggplants from lighted cultivation. Purple Pride did not want to take any risk.

Grower Peter de Jong: "We noticed that among our customers there was an increasing demand for eggplants from Purple Pride outside the regular season. There is a need for a local product. The Spanish alternative is not always reliable regarding delivery availability and quality".

The sales and marketing of Purple Pride aubergines is done via DOOR Partners BV, the sales division of Cooperation DOOR U.A. All brands of DOOR Partners BV aim to deliver year round, director Jan Opschoor explained earlier this year.

The eggplant season in the Netherlands normally runs from the end of February to mid-November. To bridge the gap in production, Spanish product is imported. De Jong: "We are convinced that in addition to the volume from Spain, there absolutely is room for a distinctive product. In addition to quality, sustainable production is of great importance to our customers. For example, we limit water consumption to the necessary minimum. In addition we use biological crop protection and with great passion we cultivate high-quality eggplants in our modern greenhouses.”

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