USHBC kicks off new blueberry availability campaign
The campaign highlights the in-season product available to U.S. consumers year-round from the blueberry farms of South America. With a focus on reaching millennial parents, the campaign takes a humorous and educational approach to improving consumer perceptions, driving demand and encouraging sales of winter fresh blueberries.
Components of the Winter Fresh, Summer Somewhere campaign will be implemented in January through February 2017.
For more information:
littlebluedynamos.com