Job offersmore »
- Customer oriented Technical representative - North America
- Hydroponic Greenhouse Grower - Leamington, Ontario
- Research Manager - France
- Chief Operation Manager - China
- Territory Sales Representative - United States
- International Sales & Marketing Executive
- Head of Procurement and Supply Chain - UK
- Product Manager Substrates
- International Account Manager
- Horticultural Manager - Australia
Last commentsmore »
- Canada: "Nobody wants to take the risk with unwashed bags" (1)
- US: Fred C. Gloeckner Foundation awards 15 grants (1)
- Uganda: Greenhouse gives veg grower better yields, more cash (9)
- WUR trial achieves 89.1 kilo of Komeett tomatoes per square meter (35)
- US (VA): Region’s agribusiness harnesses technology (1)
- New patterned sticky trap catches double amount of whitefly (1)
- Turkish greenhouse growers go bananas! (1)
- Growtainer: high tech production facility housed in a 40' shipping container (1)
- Mexican grower Floraplant acquires two Ellepot machines (1)
- What to ask in your search for the best LED grow lights (1)
Top 5 - yesterday
- US: Houwelings launches waste heat & CO2 recovery system
- Canada: "Nobody wants to take the risk with unwashed bags"
- Horticulture Business Days: The largest trade show in Dutch horticulture
- Google Street View car pureed at Spanish tomato-throwing festival
- Hoogendoorn introduces customized alarms in process computer
Top 5 - last week
Top 5 - last month
Exchange ratesmore »
FPFC Southern California Luncheon:
US (CA): Snacking challenge to underscore PMA-‘Sesame Street’ partnershipReady, set, prepare a snack! Key sponsors of the April Southern California luncheon of the Fresh Produce & Floral Council showcased their products in a unique, audience-interactive challenge to create kid-friendly snacks from fresh ingredients. The challenge was held in conjunction with Produce Marketing Association President Cathy Burns’ keynote presentation in which she spoke about the Eat Brighter program, PMA’s partnership with “Sesame Street” to help deliver messages about fresh fruits and vegetables to children.
PMA and the “Sesame Street” Sesame Workshop share a common goal and view the intersection of marketing, fresh produce, and brand trust as a powerful instrument to inspire children ages 2 to 5, and their parents and caregivers, to choose fresh fruits and vegetables.
Each table of 10 comprised a team and was provided a platter of fresh ingredients: baby carrots from Bolthouse Farms, an avocado from the California Avocado Commission, purple snow peas from Frieda’s Specialty Produce, and a tomato from Tasti-Lee Tomatoes. Additionally, seasonings, Greek yogurt, sunflowers seeds, and dried cranberries were provided. The teams were given 15 minutes to put together a fun and creative recipe that would appeal to children. The entries included dishes like “Bugs & Bunny,” “Avocado Monster,” "Oscar's Garbage Can Dip,” and “Lemony Snowman.”
Jan DeLyser, Vice President Marketing for the California Avocado Commission, said, “Our industry has a significant opportunity to tap into the snacking trend with our fresh and delicious products. The luncheon presented an opportunity to bring this to life.”
FPFC President Carissa Mace added, “With this snack challenge, we wanted to highlight PMA’s collaboration with ‘Sesame Street’ to encourage better, healthier eating habits for kids and parents alike. We are very pleased with the level of participation and attention we received for both the challenge and PMA’s message.”
Learn more about PMA’s initiative: pma.com/sesamestreet
For more information:
Tel: +1 714-733-7660
Publication date: 5/9/2014
Other news in this sector:
Leave a comment: (max. 500 characters)
- All comments which are not related to the article contents will be removed.
- All comments with non-related commercial content, will be removed.
- All comments with offensive language, will be removed.