Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

FPFC Southern California Luncheon:

US (CA): Snacking challenge to underscore PMA-‘Sesame Street’ partnership

Ready, set, prepare a snack! Key sponsors of the April Southern California luncheon of the Fresh Produce & Floral Council showcased their products in a unique, audience-interactive challenge to create kid-friendly snacks from fresh ingredients. The challenge was held in conjunction with Produce Marketing Association President Cathy Burns’ keynote presentation in which she spoke about the Eat Brighter program, PMA’s partnership with “Sesame Street” to help deliver messages about fresh fruits and vegetables to children.

PMA and the “Sesame Street” Sesame Workshop share a common goal and view the intersection of marketing, fresh produce, and brand trust as a powerful instrument to inspire children ages 2 to 5, and their parents and caregivers, to choose fresh fruits and vegetables.

Each table of 10 comprised a team and was provided a platter of fresh ingredients: baby carrots from Bolthouse Farms, an avocado from the California Avocado Commission, purple snow peas from Frieda’s Specialty Produce, and a tomato from Tasti-Lee Tomatoes. Additionally, seasonings, Greek yogurt, sunflowers seeds, and dried cranberries were provided. The teams were given 15 minutes to put together a fun and creative recipe that would appeal to children. The entries included dishes like “Bugs & Bunny,” “Avocado Monster,” "Oscar's Garbage Can Dip,” and “Lemony Snowman.”

Jan DeLyser, Vice President Marketing for the California Avocado Commission, said, “Our industry has a significant opportunity to tap into the snacking trend with our fresh and delicious products. The luncheon presented an opportunity to bring this to life.”

FPFC President Carissa Mace added, “With this snack challenge, we wanted to highlight PMA’s collaboration with ‘Sesame Street’ to encourage better, healthier eating habits for kids and parents alike. We are very pleased with the level of participation and attention we received for both the challenge and PMA’s message.”

Learn more about PMA’s initiative:

For more information:
Oakley Boren
Frieda's Inc.
Tel: +1 714-733-7660

Publication date: 5/9/2014





Other news in this sector:

10/8/2015 Nine foods shown to help prevent breast cancer
10/6/2015 US: Jump with Jill on tour in Texas Schools
10/5/2015 “Heat” compound from chili peppers could help kill cancer cells
9/30/2015 US: Fresh veggies coming to PG schools through $991K grant
9/30/2015 US (WV): Department of Agriculture working to promote fresh veggies, healthy lifestyle
9/29/2015 UK: AHDB funds a one-stop education website to help teachers connect children to food and farming
9/29/2015 Five unrevealed qualities of vegetables that remove scars
9/28/2015 7 green superfoods you should be eating
9/25/2015 Nutrition Australia and the Produce Marketing Association call on Australians to eat more veg
9/24/2015 US (AZ): Salmonella outbreak at Winslow AZ State Prison
9/23/2015 US: Burger King gives away Whoppers in exchange for fresh tomatoes
9/23/2015 US: Cyclospora outbreak is over
9/22/2015 Green tomatoes keep your muscles strong!
9/21/2015 US: Arizona woman is third death in cucumber salmonella outbreak
9/21/2015 Spinach proven to boost muscle
9/18/2015 Early learning program teaches children to love vegetables
9/18/2015 US: 25 Fast food chains ranked on antibiotics usage
9/16/2015 US (IA): Free food in a city near you
9/16/2015 Diet has effect on worker productivity
9/14/2015 Driscolls: Raspberries proven heart smart


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code