Announcements

Job offersmore »




Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




FPFC Southern California Luncheon:

US (CA): Snacking challenge to underscore PMA-‘Sesame Street’ partnership

Ready, set, prepare a snack! Key sponsors of the April Southern California luncheon of the Fresh Produce & Floral Council showcased their products in a unique, audience-interactive challenge to create kid-friendly snacks from fresh ingredients. The challenge was held in conjunction with Produce Marketing Association President Cathy Burns’ keynote presentation in which she spoke about the Eat Brighter program, PMA’s partnership with “Sesame Street” to help deliver messages about fresh fruits and vegetables to children.

PMA and the “Sesame Street” Sesame Workshop share a common goal and view the intersection of marketing, fresh produce, and brand trust as a powerful instrument to inspire children ages 2 to 5, and their parents and caregivers, to choose fresh fruits and vegetables.



Each table of 10 comprised a team and was provided a platter of fresh ingredients: baby carrots from Bolthouse Farms, an avocado from the California Avocado Commission, purple snow peas from Frieda’s Specialty Produce, and a tomato from Tasti-Lee Tomatoes. Additionally, seasonings, Greek yogurt, sunflowers seeds, and dried cranberries were provided. The teams were given 15 minutes to put together a fun and creative recipe that would appeal to children. The entries included dishes like “Bugs & Bunny,” “Avocado Monster,” "Oscar's Garbage Can Dip,” and “Lemony Snowman.”

Jan DeLyser, Vice President Marketing for the California Avocado Commission, said, “Our industry has a significant opportunity to tap into the snacking trend with our fresh and delicious products. The luncheon presented an opportunity to bring this to life.”



FPFC President Carissa Mace added, “With this snack challenge, we wanted to highlight PMA’s collaboration with ‘Sesame Street’ to encourage better, healthier eating habits for kids and parents alike. We are very pleased with the level of participation and attention we received for both the challenge and PMA’s message.”

Learn more about PMA’s initiative: pma.com/sesamestreet

For more information:
Oakley Boren
Frieda's Inc.
Tel: +1 714-733-7660
Email: Oakley.Boren@friedas.com
www.friedas.com

Publication date: 5/9/2014

 

 
 
tweet
 
share

email
   
print
 
subscribe

 

Other news in this sector:

7/23/2014 AU: Supermarkets to make healthy snacking easier
7/22/2014 Scientists work to make fruits and vegetables healthier
7/22/2014 Eat leafy vegetables to reset biological clock
7/18/2014 Strawberries only for Kim Kardashian
7/9/2014 UK: Superfood sales soar as people boost their diets
7/7/2014 How to get children to enjoy eating fruit and vegetables
7/2/2014 Vegetarian diet extends lifespan, cuts greenhouse emissions study finds
6/27/2014 Rehabilitating hospital food: aiming for healthy, sustainable and savoury
6/25/2014 Report exposes companies that dumped 206 million pounds of toxic chemicals into U.S. waterways
6/24/2014 United Fresh highlights summertime foodservice menu trends
6/19/2014 US: ‘Dinner Tonight!’ program focuses on healthful recipes, family mealtime
6/16/2014 First lady pledges to fight for lunch standards
6/11/2014 'Tomato pill' hope for stopping heart disease
6/5/2014 US: Final results of USDA Farm to School Census released
6/4/2014 Five good reasons to eat tomatoes
6/2/2014 US: Funding available for healthy food access projects
6/2/2014 US (PA): Fruit and vegetable vouchers available for York County seniors
5/30/2014 US: North Dakota local foods directory now available
5/28/2014 How-to guide offered for Farm-to-Institution initiatives
5/28/2014 Meta-analyses show relationship between Non-Hodgkin Lymphoma and agricultural pesticide exposure