Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

FPFC Southern California Luncheon:

US (CA): Snacking challenge to underscore PMA-‘Sesame Street’ partnership

Ready, set, prepare a snack! Key sponsors of the April Southern California luncheon of the Fresh Produce & Floral Council showcased their products in a unique, audience-interactive challenge to create kid-friendly snacks from fresh ingredients. The challenge was held in conjunction with Produce Marketing Association President Cathy Burns’ keynote presentation in which she spoke about the Eat Brighter program, PMA’s partnership with “Sesame Street” to help deliver messages about fresh fruits and vegetables to children.

PMA and the “Sesame Street” Sesame Workshop share a common goal and view the intersection of marketing, fresh produce, and brand trust as a powerful instrument to inspire children ages 2 to 5, and their parents and caregivers, to choose fresh fruits and vegetables.

Each table of 10 comprised a team and was provided a platter of fresh ingredients: baby carrots from Bolthouse Farms, an avocado from the California Avocado Commission, purple snow peas from Frieda’s Specialty Produce, and a tomato from Tasti-Lee Tomatoes. Additionally, seasonings, Greek yogurt, sunflowers seeds, and dried cranberries were provided. The teams were given 15 minutes to put together a fun and creative recipe that would appeal to children. The entries included dishes like “Bugs & Bunny,” “Avocado Monster,” "Oscar's Garbage Can Dip,” and “Lemony Snowman.”

Jan DeLyser, Vice President Marketing for the California Avocado Commission, said, “Our industry has a significant opportunity to tap into the snacking trend with our fresh and delicious products. The luncheon presented an opportunity to bring this to life.”

FPFC President Carissa Mace added, “With this snack challenge, we wanted to highlight PMA’s collaboration with ‘Sesame Street’ to encourage better, healthier eating habits for kids and parents alike. We are very pleased with the level of participation and attention we received for both the challenge and PMA’s message.”

Learn more about PMA’s initiative:

For more information:
Oakley Boren
Frieda's Inc.
Tel: +1 714-733-7660

Publication date: 5/9/2014





Other news in this sector:

5/22/2015 UK: Health concerns lead to tightening of chlorpyrifos use
5/21/2015 Could GM lettuce fight cancer?
5/19/2015 Edible flowers: are they really worth eating?
5/19/2015 This toxin-emitting beetle is not a crunchy salad topping
5/19/2015 Green vegetables protect the heart
5/19/2015 Don´t throw away these bell pepper seeds!
5/11/2015 More fruit and veg to reach EU schoolchildren
5/11/2015 Understanding the effects of food processing
5/8/2015 Swedes show how eating organic eliminates a family's pesticide load
5/7/2015 20 most weight loss friendly foods
5/6/2015 New use for that rusty, old melon baller
4/29/2015 Chilli peppers can prevent liver damage
4/23/2015 Chili pepper chemical plays tricks on nerves
4/22/2015 Can eating the world's hottest pepper kill you?
4/22/2015 Canada: E. coli outbreak linked to leafy vegetables
4/21/2015 Canada: How veggies ditched boring reputation
4/14/2015 Trade in that iceberg lettuce for deeper greens
4/3/2015 US: Adults eating canned produce healthier
4/2/2015 The color of lettuce determines the speed of its antioxidant effect
4/1/2015 More evidence green spaces are good for you


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code