Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Maarten Verhaegen: "Price of butter lettuce now lightly pressured"

BelOrta sees area shift from butter lettuce to alternative varieties

Lettuce and alternative lettuce varieties are available at BelOrta all year round. This was said by Maarten Verhaegen, Sales supervisor. He indicates that as a cooperation they have a diverse lettuce assortment. "Lettuce is one of our bigger products. The price is under light pressure at the moment. It has been better, as despite the frost the demand was good. For the heavier 400 to 450 gram lettuce around 60 cents was paid. The most important buyers of this product are Germany and the Belgian supermarkets."

Shift to alternative lettuce varieties

He indicates that the area of lettuce hasn't grown in the last few years. "We have reached the point at which the production stagnates. There is a large shift to alternative lettuce varieties such as Lollo Rosso, Lollo Bionda and Oak leaf lettuce visible. The prices of these lettuce varieties are higher than that of cabbage lettuce and are lighter in weight. This makes it and interesting cultivation for growers. The Bionda's are now at a price level of 70 to 75 cents for the heavier weights. In the winter the prices for lettuce are higher on average. It has to be, as there are more costs. I expect the prices to remain stable for the next two weeks."

Maarten sees and increase in the switch to alternative lettuce varieties in the future. "These varieties have huge potential. What's becoming increasingly popular is the lettuce variety with root ball. The big advantage of these is that they have a longer shelf life. The consumer can put them away for week, no problem. There are standard varieties available with root ball, but we also have multicolour. This is for the three varieties Eikeblad, Rosso and Bionda in one (kluit)(root ball?). Growing these varieties is more intensive and precise work. They are all grown on water and ecologies and sustainability are a priority." 

The contact point for alternative lettuce at BelOrta is:
Kelly Van Dessel.
Supervisor verkoop BelOrta
Tel: 0031 15/565 293 

For more information:
Maarten Verhaegen
Mechelsesteenweg 120
2860 St-Katelijne-Waver, BelgiŽ
Telefoon: +32 15 55 11 11
Telefax: +32 15 55 06 01

Publication date: 2/4/2013





Other news in this sector:

10/31/2014 Wider range of vegetables in Russian greenhouse
10/31/2014 California droughts are but one factor in higher retail produce prices
10/31/2014 US: Lettuce market soars as Thanksgiving nears
10/30/2014 Strengthened New York city law may give a red light to greenhouses
10/30/2014 US: Math comes to the aid of local berry growers
10/30/2014 US: Fruits and veggies generate ag jobs
10/30/2014 Flower and plant market situation at present: Pursuit race in a roundabout way
10/30/2014 Zimbabwe targets US$150m in horticulture receipts
10/30/2014 US: APH Yield Exclusion option will be available in 2015
10/29/2014 US: Ag business promising for young women
10/29/2014 Kenyan flower growers to pay 5 to 8.5 per cent EU import levies
10/29/2014 US: NY Green Bank transactions boost CHP finance
10/29/2014 US: Organic tomato farmís soils produce high yields during terrible drought
10/29/2014 British growers denied EU funding
10/29/2014 Zimbabwe: Tomatoes dominate agricultural produce sales
10/29/2014 Ireland: Macra told laws needed to stop cheap selling of vegetables
10/29/2014 Fair Food label coming to Florida tomatoes
10/29/2014 China remains top consumer of Vietnam's vegetable, fruit in 3 quarters
10/28/2014 Dutch orchid market is stabilising, signifying a fragile balance between supply and demand
10/28/2014 New online platform fosters efforts to curb food losses through information sharing


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code