Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Maarten Verhaegen: "Price of butter lettuce now lightly pressured"

BelOrta sees area shift from butter lettuce to alternative varieties

Lettuce and alternative lettuce varieties are available at BelOrta all year round. This was said by Maarten Verhaegen, Sales supervisor. He indicates that as a cooperation they have a diverse lettuce assortment. "Lettuce is one of our bigger products. The price is under light pressure at the moment. It has been better, as despite the frost the demand was good. For the heavier 400 to 450 gram lettuce around 60 cents was paid. The most important buyers of this product are Germany and the Belgian supermarkets."

Shift to alternative lettuce varieties

He indicates that the area of lettuce hasn't grown in the last few years. "We have reached the point at which the production stagnates. There is a large shift to alternative lettuce varieties such as Lollo Rosso, Lollo Bionda and Oak leaf lettuce visible. The prices of these lettuce varieties are higher than that of cabbage lettuce and are lighter in weight. This makes it and interesting cultivation for growers. The Bionda's are now at a price level of 70 to 75 cents for the heavier weights. In the winter the prices for lettuce are higher on average. It has to be, as there are more costs. I expect the prices to remain stable for the next two weeks."

Maarten sees and increase in the switch to alternative lettuce varieties in the future. "These varieties have huge potential. What's becoming increasingly popular is the lettuce variety with root ball. The big advantage of these is that they have a longer shelf life. The consumer can put them away for week, no problem. There are standard varieties available with root ball, but we also have multicolour. This is for the three varieties Eikeblad, Rosso and Bionda in one (kluit)(root ball?). Growing these varieties is more intensive and precise work. They are all grown on water and ecologies and sustainability are a priority." 

The contact point for alternative lettuce at BelOrta is:
Kelly Van Dessel.
Supervisor verkoop BelOrta
Tel: 0031 15/565 293 

For more information:
Maarten Verhaegen
Mechelsesteenweg 120
2860 St-Katelijne-Waver, België
Telefoon: +32 15 55 11 11
Telefax: +32 15 55 06 01

Publication date: 2/4/2013



Other news in this sector:

10/27/2016 Mexico: Strawberry producers denounce multimillion-dollar fraud
10/27/2016 Hanjin to shut down European business
10/27/2016 "Streamlined biotech approvals by China critical for US agriculture"
10/27/2016 Europe exports 15% fewer tomatoes, Moroccan shipments up 2%
10/27/2016 Strawberries in good promotable volume from California
10/27/2016 Brexit could pave the way for GMO crops in Britain
10/27/2016 Polish exporters to UK forced to raise prices
10/27/2016 South Africa: Hort group invests in students
10/26/2016 Overview global market cucumbers
10/26/2016 Additional measures against smuggling
10/26/2016 India awaits EU ruling on ban
10/26/2016 China: First fruit auction centre opened
10/26/2016 More German growers opt for year-round production
10/26/2016 Spain: Strategic plan for Canary tomatoes
10/25/2016 Herbs are the second largest US greenhouse crop
10/25/2016 Vietnam: Fruit and veg overtake rice as export product
10/25/2016 Australia: Essential statistical horticulture information in one handbook
10/25/2016 10 Steps for successful trade with China
10/25/2016 Spain: Berry exports, sales up
10/25/2016 UK: Hot weather cause of high strawberry prices