Announcements

Job offersmore »




Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Maarten Verhaegen: "Price of butter lettuce now lightly pressured"

BelOrta sees area shift from butter lettuce to alternative varieties

Lettuce and alternative lettuce varieties are available at BelOrta all year round. This was said by Maarten Verhaegen, Sales supervisor. He indicates that as a cooperation they have a diverse lettuce assortment. "Lettuce is one of our bigger products. The price is under light pressure at the moment. It has been better, as despite the frost the demand was good. For the heavier 400 to 450 gram lettuce around 60 cents was paid. The most important buyers of this product are Germany and the Belgian supermarkets."



Shift to alternative lettuce varieties

He indicates that the area of lettuce hasn't grown in the last few years. "We have reached the point at which the production stagnates. There is a large shift to alternative lettuce varieties such as Lollo Rosso, Lollo Bionda and Oak leaf lettuce visible. The prices of these lettuce varieties are higher than that of cabbage lettuce and are lighter in weight. This makes it and interesting cultivation for growers. The Bionda's are now at a price level of 70 to 75 cents for the heavier weights. In the winter the prices for lettuce are higher on average. It has to be, as there are more costs. I expect the prices to remain stable for the next two weeks."

Maarten sees and increase in the switch to alternative lettuce varieties in the future. "These varieties have huge potential. What's becoming increasingly popular is the lettuce variety with root ball. The big advantage of these is that they have a longer shelf life. The consumer can put them away for week, no problem. There are standard varieties available with root ball, but we also have multicolour. This is for the three varieties Eikeblad, Rosso and Bionda in one (kluit)(root ball?). Growing these varieties is more intensive and precise work. They are all grown on water and ecologies and sustainability are a priority." 


The contact point for alternative lettuce at BelOrta is:
Kelly Van Dessel.
Supervisor verkoop BelOrta
Tel: 0031 15/565 293
Kelly.vandessel@belorta.be 

For more information:
Maarten Verhaegen
BelOrta
Mechelsesteenweg 120
2860 St-Katelijne-Waver, België
Telefoon: +32 15 55 11 11
Telefax: +32 15 55 06 01
info@belorta.be
www.belorta.be

Publication date: 2/4/2013

 

 
 
tweet
 
share

email
   
print
 
subscribe

 

Other news in this sector:

11/27/2014 AU growers have direct say in levy funds
11/27/2014 Italy: How young entrepreneurs are innovating in agriculture
11/27/2014 Scientists try to bring back the New Mexico green chile
11/27/2014 Cyprus: Fruit and veg more expensive this year
11/27/2014 Brits 'too lazy to pick vegetables'
11/27/2014 AU: Farmers looking to appeal tomato farm approval
11/26/2014 Kenya: Horticulture producers presents their proposal to Kiambu County
11/26/2014 UAE: Abu Dhabi fruit and veg production rises
11/26/2014 AU: Berry boom makes Tassie pick of the crop
11/26/2014 Pakistan imports worth Rs 1.127b from India via Wagha
11/26/2014 Florida strawberry growers announce start of new season
11/26/2014 Fresh start for Australian horticulture growers
11/26/2014 Aussie logo formally recognised in Singapore
11/25/2014 Decide on a strategy to receive royalties on your innovative plant
11/25/2014 Finnish support to connect Tanzania farmers globally
11/25/2014 Africa: Are gated serviced farms the next new real estate trend?
11/25/2014 Ontario promotes local plants and flowers
11/25/2014 Ukraine: Seed Industry expected to reach over US$ 500 million by 2018
11/25/2014 India: KCR to visit greenhouse in Nalgonda to popularise cultivation
11/25/2014 US: Salad vending machines coming to L.A.

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code