More and more attention is being paid nowadays to healthy eating habits; also in the field of snacks, where an increasing number of healthy alternatives are appearing. This motivated cucumber grower Roel Versteegen to introduce a new concept in the market: The Q-key.
From 2015, the Dutch government wants all school canteens to provide healthy options to their students. The cucumber grower Roel Versteegen, from Grashoek, Limburg, searched for the perfect, healthy snack that would fit in a vending machine. Over the past two years, it has worked continuously to develop the perfect snack cucumber in terms of taste, size and weight. It has done so in collaboration with a reputable seeds company.
The result is a new breed: Q-key; a perfect healthy cucumber snack. In partnership with Verstegen Spices and Sauces, a unique herbal blend has been developed which consumers can use for either dipping or spreading.
On 14 April, the Jumbo Food Market in Breda introduced the Q-key to the Dutch market. Jumbo sees in the Q-key a product that fits well into its current cucumber range. It is a product sustained on three key themes: Health, convenience and snacking. The unique sachet with herbs is an innovation never before seen at any grocery store's fruit and vegetables department. The Q-key also has the potential to become one of the products on offer after the future introduction of the confectionery-free checkout concept.
The cucumbers are individually packed and each includes a dip mix.
For more information: www.q-key.nl. The site will soon be updated with 4 languages.
For questions, you can contact: Johan Troost, Ithaka Organic Trading, info@ithakaorganictrading.nl , +31 ( 0 ) 626 949 712 .