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Langa Mountain Tomatoes: Niche in supply and delivery market

Yandisa Langa is the founder and sole owner/beneficiary of Langa Mountain Tomatoes in Tokai. This project produces and supplies tomatoes to local vegetable stalls, supermarkets and restaurants, and has created jobs for three employees in the area.

Langa is a born entrepreneur and worked as a security guard at one of the local malls when he spotted a niche in the supply and delivery market. What inspired his idea was enquiries about the delays in food deliveries and the shortage of vegetables, etc. He decided to resign from his position and started a project way back in 2016.

Langa approached several companies and pitched his business idea, as he needed financial assistance to start up his business. Langa knocked on every door until his dream became a reality. He never stopped exploring avenues, which enabled him to reach greater heights in his business to produce tomatoes. Over the years, Langa has faced many challenges such as the lack of marketing strategy, competing with big farms and pricing strategy.

Read the story here.
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