Since the beginning of this year, Advanced Berry Breeding (ABB) has entered into its new office in Hedel, the Netherlands, and is at full strength with a few new colleagues. The office of ABB is led by managing director Wim Aalbersberg and financial manager Colinda van Beurden since 2017. From the beginning of this year, Sjoerd van Gestel has joined them as account manager. Subsequently, Ayla Voets and Heleen de Jong completed the team. They are dealing with license management, office management and marketing.
The successful raspberry varieties Kweli®, Kwanza®, Imara® and Mapema® are already on the international market for a number of years. From the 1st of July 2017, ABB takes care of the licensing itself. At the end of 2017, a series of new varieties was launched: Jambo®, Shani, Rafiki and Wengi. Each variety has particular characteristics. You can find more information about these varieties on their website.
In 2018, ABB is moving forward at full power and steps into a new phase. With our research partners and cooperating plant propagators and fruit growers, ABB is running tests for new selections. We expect to bring new and exciting varieties of soft fruit to the market in 2019 or 2020. The trials in The Netherlands, Portugal and Tanzania are promising and encouraging. Furthermore, ABB will step into new markets on the various continents.
For more information about ABB and their varieties:
Heleen de Jong
Tel: +31 611 120 773
Email: Heleen@abbreeding.nl