Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Creation of spinach varieties

France: Vilmorin-Mikado acquires Danish seed company Advanseed

Vilmorin - Mikado (a Business Unit of Limagrain) and Limagrain (through its holding company Vilmorin & Cie) have announced the acquisition of AdvanSeed ApS, a Danish seed company with an international operational presence. Its recognised expertise in the creation of spinach varieties serves to reinforce Vilmorin - Mikado's global position in the leafy vegetables market, given the importance of spinach representing the second largest global market segment after lettuce.

Established in 2005 by Erling Hegelund, breeder, and Cecilia Cerda, agronomist, the company AdvanSeed has developed an international network of distributors, and long - term relationships with clients and customers across 23 countries (mainly in Asia, the Middle East, South America and Europe). Its portfolio includes a range of varieties of hybrid spinach and other leafy vegetables (shoot types such as wild arugula, kale, red veined beetroot or amaranth). In 2017 - 2018, AdvanSeed thus generated a turnover of around 3 million euros.

"Vilmorin - Mikado has taken a decisive leap forward in developing its offering of leafy vegetables with the integration of this new species. The Spinach line therefore serves to reinforce our position as a major world player in this market," explains Catherine Moulenat, Head of the Marketing Group for Leafy Vegetables." This new species enables us to effectively position our range in the Asian market, particularly in China, which accounts for 85% of the fresh spinach market in terms of area under cultivation."


Fulla F1, hybrid spinach, one of the AdvanSeed varieties

"In joining the Vilmorin - Mikado teams as of 1 August 2018, AdvanSeed's team of 5 bring their collective know - how and expertise to be shared with all departments within the company," reiterates Rodolphe Millet, Chief Executive Officer of Vilmorin - Mikado. The company's breeding station, based in Odense (Denmark), is geographically ideally suited to the research and production of new spinach varieties. Its location making it the northernmost among Vilmorin - Mikado stations, it offers unique new climatic conditions and opportunities for the creation of novel varieties.

For more information:
Vilmorin SA
Route du Manoir
49250 La Ménitré
France


Publication date: 8/9/2018

 


 

Other news in this sector:

7/19/2018 Russia: URALCHEM gets 4.3 million USD for environmental projects
7/10/2018 "Horticulture in Syria is growing"
7/9/2018 “Biodegradable materials will become the standard”
7/5/2018 Pakistan: Punjab government makes plans to sell seed kits
7/3/2018 Busy days for greenhouse suppliers in Russia
6/29/2018 Italy: Verisem Distribution acquires Franchi Sementi
6/28/2018 UK: Vegetable seed quality, storage and handling
6/28/2018 Philippines: Seed supplier targets growing urban farming market
6/14/2018 Mexico: New DTS plug-in tray for stone wool plugs
6/11/2018 Floating double tray system for hydroponic application
6/7/2018 Ellepot partners with Pindstrup in Russia
6/6/2018 India: Vegetable seed bank taking root in Palakkad
6/5/2018 Biodegradable mulch film made of Mater-Bi
5/29/2018 Malawi: Seed industry is essential to high productivity
5/25/2018 Sakata shows vegetables in Jordan, Uzbekistan
5/25/2018 "Seed production a bottleneck in Vietnam agriculture"
5/24/2018 Grafting as a way to obtain stronger plants
5/23/2018 “About 80 percent of our propagation material goes out to the industry”
5/18/2018 Tailor-made plugs adapt to growers’ needs
5/16/2018 Netherlands: Eminent Seeds opens doors