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UK government promotes fruit and vegetable consumption

On Monday 9 July The Fruit and Vegetable Alliance launched in Parliament to mark the beginning of a coordinated drive to boost production and consumption of fruit and vegetables in the UK in order to improve public health.

To follow Government dietary guidelines on fruit and vegetable consumption (seven portions a day), the UK needs to eat 5.7 million tonnes more than is currently consumed. Allowing for the fact that the UK will always need to import some produce, the production opportunity for UK growers is still two million more tonnes, which would amount to an additional 25 billion portions each year and increase the sector’s value to £3.1 billion.

The Fruit and Vegetable Alliance brings together representatives from across the sector to develop a vision for edible horticulture that reflects the health needs of the population and is supported by the Government. Small and large producers, producer organisations, trade associations and health/food charities have joined forces to make the collective case for supporting fruit and vegetable production and consumption. The diverse range of organisations involved will make the Alliance the go-to source for input and advice on edible horticulture for the Government and other actors in the industry and public health community.

The Alliance was launched in Parliament with the support of Helen Whately MP and the APPG for Fruit and Vegetable Growers. Members will form a new Edible Horticulture Roundtable that is also being launched with the support of the Department for Environment, Food & Rural Affairs (DEFRA). The Roundtable will provide DEFRA with regular advice on edible horticulture and will convene for the first time in the autumn.

Current members of the Alliance include (alphabetical order): British Growers, Bristol Food Producers, British Summer Fruits, Chris Rose Associates/Asplins PO, Community Farm, Community Supported Agriculture (CSA) Network UK, Food Foundation/Peas Please, Growing Communities/Better Food Traders, G’s Fresh, Kindling Trust, Landworkers’ Alliance, Organic Farmers and Growers, Organic Growers Alliance, Produce World, Social Farms and Gardens, Soil Association, Sustain, Tamar Grow Local, and Tyfu Cymru – Grow Wales (Lantra).

Anna Taylor, Executive Director of the Food Foundation, said: “We desperately need to drive up fruit and vegetable consumption in the UK to support public health, especially for those who don’t have much money. The Alliance is an exciting new mechanism for ensuring UK agriculture policy promotes both the production and consumption of fruit and veg: it’s an innovative and collaborative approach of which we’re thrilled to be a part.”

Farming Minister George Eustice said: “It is great to see this initiative to encourage people to eat more of the UK’s excellent fruit and vegetables as way of improving public health.

“As we set out in our recent consultation, we also want to see food production go hand in hand with our farmers’ work to protect and enhance the natural environment.”

Jack Ward, Chief Executive of the British Growers Association, said: “The Fruit and Veg Alliance brings together a range of organisations with a shared interest in promoting the consumption and production of fruit and veg in the UK. It will also help the sector to capitalise on opportunities which arise from Brexit and the introduction of a new domestic agricultural policy.”

Rebecca Laughton, Landworkers’ Alliance and Growing Communities, said: “The range of scales and horticultural techniques represented by the new Fruit and Vegetable Alliance provides the best chance of finding creative solutions to the challenge of boosting UK fresh produce production and consumption. If we succeed, the health, environmental and economic benefits could be huge.”

For more information:

Publication date: 7/13/2018



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