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US: Super hot and Shishito peppers heat up summer sales

From Shishito peppers to the super spicy Carolina Reaper, chilli peppers are spicing things up for summer from the grill to homemade margarita mix.
 
“Shoppers continue to have fun exploring the different varieties of chilli peppers the world has to offer,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “For summer entertaining and cooking new cuisines at home, all heat levels of fresh peppers are finding their way into the grocery basket.”
 
Frieda’s said it is seeing the pepper sales growth first-hand. “We have been supplying Shishito peppers for over 10 years with sales spiking over the last three,” said Berkley. “Frieda’s eye-catching 8-ounce retail pouch bag has grown in sales 88 percent over the last 12 months, and our customers see the same growth at the register.”
 


With the Netherlands’ super hot pepper season in full swing and continuing through November, Frieda's is currently offering good volume of fresh Carolina Reaper, Trinidad Scorpion, and Ghost peppers in 8.50 gram clamshells to satisfy the demand. “The clamshell program educates shoppers on how to use these fiercely hot peppers and protects them from touching these peppers with their bare hands.”
 
Some of the other products Frieda’s offers include jalapeno, poblano, and mini sweet peppers, red fresno, de arbol, and habanero.

For more information:
Oakley Boren
Frieda's Specialty Produce
Tel: +1 (714) 733-7660
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