Long-time lettuce breeder Enza Zaden has made a significant investment in EazyLeaf, the brand’s one-cut lettuce. Traditionally a foodservice product for restaurant salads, the EazyLeaf market is expanding to include grocers.
All 16 EazyLeaf varieties are available in conventional and organic form, with organic distribution through Enza Zaden’s organic division, Vitalis Organic Seed. EazyLeaf said it offers excellent weight, good shelf life, and strong yet flexible leaves. According to the company, the product has excellent bolting tolerance, efficient mechanical harvesting, is easy cutting, and high percentage of product usability.
“We’re highly committed to growth in this category, and we’re demonstrating that commitment through investment in diverse leaf types and colors, and the most comprehensive resistance packages available, including full mildew resistance and aphid resistance,” said Jaime Eltit, Sales Representative, Direct Team West, Enza Zaden.
Nick Barnes (Direct Sales Manager, Enza Zaden) and Jaime Eltit (Sales Representative, Enza Zaden)
Enza Zaden also aims to have a strong partnership with customers. “To add value for our growers, we leverage our knowledgeable local sales team, our local production facility, and our international infrastructure,” said Nick Barnes, Direct Sales Manager, Enza Zaden.
EazyLeaf seed is processed and distributed through Enza Zaden’s 43,000 sq ft Salinas Valley facility. Enza Zaden breeding stations in northwest France are responsible for the development of new EazyLeaf varieties. The company also noted that close working relationships between sales and the breeders enables them to rapidly commercialize new varieties to meet unique grower needs.
More than 100 EazyLeaf varieties are currently in development, with the aim of releasing new varieties annually.
Visit Enza Zaden at PMA Food Service in Monterey CA, booth#317.
For more information:
Jean Thomin
Enza Zaden