The innovation gets a lot of interest mainly from companies in seed breeding. The initial investment for a fixed installation, however, is quite high which still holds companies back on buying them. For this the entrepreneurs thought up a solution; they are developing a Mobile Climate Chamber to rent out for plant related research looking at possibilities of indoor growing.
Advantages of the new solutions mainly are in regards to efficiency. Van Haeff: "The time of the breeding cycle can be greatly reduced by this. The growth quality is more stable due to optimal growing conditions and the growing itself becomes much more sustainable because of recirculation and regeneration of warmth and water. These are important components when it comes to costs in horticulture.” At first, Light4Food will serve the seed breeding companies in the Netherlands. Later even countries with extreme climate conditions for growers like Russia and Saudi Arabia will come into the picture. The reputation of the Netherlands will make it so that the market will be able to find them.
Christiaens: "You can imagine how important it is in desert areas to absorb sunlight and water to re-use. In countries with extreme cold, you want to be able to heath in an energy efficient way. By growing in one controlled environment you take away a lot of uncertainties and give sustainability.”
Yet, the partners realise that indoor growing is not always the best solution. Van Haeff: "For the more generic crops like potatoes and grain outdoor growing remains a great way of doing things, especially in Western Europe. This is also something we look at with our partners and clients: when will indoor growing get interesting and how do we get there?” Producing more efficiently and wasting less they see as a theme that is applicable to all agri-food.
When talking with Van Haeff and Christiaens it becomes clear: innovation is in their blood. They both believe you can not learn how to be innovative. Christiaens: "You must be sort of a hippie and dare to think freely. If you only see bears on the road you won't get anywhere.” At the same time though they believe you can stimulate innovation within a company. Van Haeff: "We have weekly meetings with all of our employees in which we look back at projects and discuss things we can still improve upon. This is how we create a company culture that keeps on evolving.”
Innovation tips
The entrepreneurs have tree tips for innovation-seeking companies in the agri-food sector.
- Combining young talent with people who have been in the business for a long time. “We have a couple nearly retired employees with years of experience in things like lighting and growing, air treatment or engineering. This can be very useful if you want to be able to test out a new idea and eventually make a real product. The younger generation, on the other hand, is super-fast with computer technology.”
- Find suitable partners and allow each other to do things. “don’t try to do everything by yourself, together you can figure things out much faster. But you have to allow each other this and share your knowledge freely amongst each other. You will know rather quickly if this is possible. The give and take must be in balance.”
- Innovate from a demand or need. “Innovation without demand has no use, then it becomes just a gimmick. Do some research on the market. Talk to people and discover what it is they want.”