Monterey Mushrooms, a large fresh mushroom grower based in California, has introduced a redesigned package label for all of their fresh mushrooms. After careful thought to determine what information the label should contain, as well as the appearance itself, the new label was entirely redesigned and the new look labels are being distributed on Monterey's fresh mushroom range.
"The new designs feature fresh, bright colors, product benefit call-outs and an easy-to-read nutrition label," said Lindsey Roberts of Monterey Mushrooms. "Shoppers want to see fresh produce clearly and understand how to use the contents."
The company said they wanted to better align their brand in terms of consistency in colors, information presentation and other factors. "The redesign was also an opportunity for the company to bring consistency to its design elements including a consistent use of colors for banners, background, net weight and country of origin."
Helping to differentiate products
One of the considerations for Monterey Mushrooms as to why they decided to redesign was feedback from customers. Roberts noted that consumers wanted to more easily identify the various fresh mushroom products and with the new labels, it now makes it easier for them to do so.
"The process provided an opportunity to bring a consistent look and feel to our entire fresh mushroom line," she said. "We heard from multiple customers that when shoppers looked at the fresh mushroom set on the store shelves, that it was hard to tell our products apart from one another. The label redesign helped make the differences between items more obvious."
Along with the labels, Monterey Mushrooms ensured the consistency flowed through to the package itself. "We are packing all fresh mushrooms into a black recyclable tray," Roberts shared. The new look labels are already on their way to retail shelves.
For more information:
Lindsey Roberts
Monterey Mushrooms, Inc.
Tel: +1 (800) 333-6874