Philippines: Seed supplier targets growing urban farming market

Vegetable and flower seed producer and supplier East-West Seed is planning to expand its portfolio by offering vertical farming solutions such as hydroponic units and smaller greenhouses to urban dwellers.

East-West Seed Agricultural Engineer Pedro F. Dayag III, who designed the hydroponic unit prototypes, said that the company decided to target prospective urban farmers due to strong interest.

“[For urban farming], we are trying to educate those who eat vegetables that they can also do it on their own. It doesn’t really have to come from big farms. It also has a lot of benefits — aside from eating vegetables, you know how it’s planted. It’s also therapeutic [to grow your own vegetables].”

Mr. Dayag said that while hydroponic units are not yet available for mass production, the company will accommodate individual orders.

“If there’s an inquiry and someone wants it made then we can probably accommodate because what we are really selling here is the greenhouse [for urban farming]. Greenhouses have a repeat-buy but this one (hydroponic unit) is only a one-time buy,” he added.

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