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Canadian ready-to-eat salad producer expands line

The newest offering from The Star Group is Inspired Leaves; Canadian Grown, pesticide-free lettuce that the company says is cut, washed, and ready-to-eat. 

This new product is an extension of Inspired Greens living lettuce, which is greenhouse grown year-round in Coaldale, AB. “We are taking ultra clean, fresh lettuce and making it more convenient for consumers,” said David Karwacki, CEO of The Star Group. “We want to offer a better option in the packaged lettuce category, and we are able to do that because our greens are grown and cut from living lettuce in Western Canada – making it as fresh as possible when it hits retail.”

In March, The Star Group released their Inspired Leaves Multileaf Blend into retail to test the market and the internal operations at their cut facility (Sliced FC). After they found promising results, they decided to expand the Inspired line. Committed to the future of Inspired Leaves, The Star Group has invested in a new cut facility in Calgary, AB to expand Sliced FC’s capabilities. Sliced FC currently runs two Canadian facilities that are superior in food safety practices, and this new facility will be no different. With "state of the art machinery purchased specifically for the use on tender leaves, as well as experienced staff".

The Star Group will be launching 4 new offerings under the Inspired Leaves label: Butter Blend, Crispies & Crunchies, Greenhouse Greens, and Canadian Reds. The line is expected to launch mid-June and will be available in 142g packs.

For more information:
Jessica Wells
The Star Group
Tel: +1 (306) 385-7462

Publication date: 6/14/2018



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