Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




"Media not helping romaine producers to move forward"

As the Santa Maria and Salinas romaine lettuce seasons settle in for the next five months, growers are observing that persistent negative press surrounding romaine has meant the market has as yet been unable to recover from the fallout surrounding the E-Coli outbreak earlier this year. Although it has been established that the affected romaine originated in Arizona, whose season has ended, suppliers feel that with the constant media reminders, consumers are still wary of romaine and are opting to stay away.

"The market is still feeling the effects from the E-Coli outbreak earlier this year," said Kerry Adam of Adam Bros. Sales, Inc. "The constant media attention has produced an unfounded fear among consumers. As a result, people have it continually in their mind as if it were yesterday. While of course the outbreak has resulted in tragedy for a few people, we want to assure the public that it is safe to consume romaine lettuce once again."



Market much lower than normal
The California season is producing good supply and quality, thanks to mild growing conditions. Typically at this time of year, demand for romaine lettuce surges ahead of the hot summer when people look to lighter foods. However, the market remains much weaker than normal, and demand is slow.

"Supplies of romaine lettuce out of both Santa Maria and Salinas are very good and quality is also looking good," Adam observed. "The recent cooler weather has meant that everything is coming along smoothly. Demand however, is very light and the market is much lower than it should be at this time of year. Part of the reason is due to solid supplies, but really the market has not recovered since the E-Coli outbreak which has affected our bottom line. We started this year with a robust market but then it dropped to below double digits and has not risen above that level since. People will eventually come back to romaine lettuce because it is an important ingredient in salads and provides a healthy, nutritious food option."

Romaine hearts three pack bag an "excellent product"
When it comes to packaging, the three pack romaine hearts bag is now a mainstay in supermarkets. According to Adam, it is not surprising given how effective the bags are in keeping the product fresh as well as providing an ideal consumer friendly grab-and-go retail option. 

"It's an excellent pack, definitely one of the best out there in the veggie department," he said. "The romaine hearts stay fresh and last longer in the bags. The design is such that they remain protected and avoid getting damaged when in groups."

Adam Bros. Produce Sales pack their romaine lettuce as a field fresh pack, which the company says optimizes freshness. "We do the romaine hearts as a field fresh pack, meaning we pack them straight in the field," Adam shared. 

For more information:
Adam Bros. Produce Sales, Inc.
Tel: +1 (805) 343-2000

Publication date: 6/11/2018
Author: Dennis M. Rettke
Copyright: www.hortidaily.com

 


 

Other news in this sector:

7/20/2018 US: Food source scares result in increased demand for greenhouse lettuce
7/18/2018 Process solution integrated with Blockchain technology introduced in US
7/17/2018 US: Cyclospora parasite cases linked to McDonald’s salads
7/17/2018 Ireland: Creed launches Food Safety and Food Authenticity Strategy
7/16/2018 US: Pathogen contamination a leading reason for food recalls
7/13/2018 "Baby spinach will be fresher and longer-lasting"
7/11/2018 Carrefour uses blockchain technology for tomatoes
7/11/2018 Europe: Listeria outbreak causes retailers to remove frozen vegetables
7/11/2018 UK: Tomato-throwing yobs injure Southend bus driver
7/10/2018 Russia bans import of strawberry seedlings from two Dutch nurseries
7/9/2018 Hong Kong: Residue in prepackaged British Cucumber
7/3/2018 UK woman finds frog in her lettuce
7/3/2018 US: More people confirmed with parasites linked to Del Monte vegetables
6/27/2018 Trump wants single federal food safety agency put under USDA
6/26/2018 US: GlobalGAP supports stakeholders to meet FSMA requirements
6/26/2018 US: What is considered a farm under the FSMA Produce Safety Rule?
6/21/2018 Innovative approach to sterilising process water for ready-to-eat salads
6/21/2018 Preventing E.coli O157 outbreaks in leafy vegetables
6/19/2018 EU announces creation of common quality control protocol
6/18/2018 Ireland: PhD to ensure safer food supply chains