Tour de Fresh, presented by The California Giant Foundation, takes place in less than two months and there is still an opportunity to join this event, dedicated to supporting the Salad Bars to Schools. On a mission to fuel the younger generations around the United States with delicious fresh fruits and vegetables, supporters from inside and outside the industry have raised a total of $46,684 this year with no sign of slowing down anytime soon.
The fifth annual ride is welcoming new sponsors for its finish line festival – which the company says offers brands the opportunity to support this year’s event like never before. By sponsoring the finish line festival, brands have a chance to sample products in a 10x10 tent, meet face-to-face with local community members and industry colleagues, gain brand exposure by reaching trade and consumer media all at once in addition to recognition as a Salad Bars to Schools donor and mention in the Tour de Fresh media outreach.
“The finish-line festival idea was born from a deep desire to make this year’s event a party as we are celebrating a huge milestone together,” said Cindy Jewell, vice president of marketing at California Giant Berry Farms. “Our hope is to paint a visual for the local community and industry members that showcases what it means to be a part of the fresh produce industry – we come together and rally to support causes that have such a meaningful impact.”
While sponsoring the festival is an opportunity to take part in the Tour de Fresh event, making a donation to help fund the cost of placing a salad bar in schools is also a way to support the deeper meaning of the ride. Here are some ways to encourage fundraising over the next two months:
Friends and Family – Ask personally for support and post on social media using this link: http://www.tourdefresh.com/riders.php.
Company incentives – offering raffles, prizes, team lunches, time off, etc. for those who donate.
Industry partnerships – asking for support from buyers, suppliers, etc.
Business partnerships – ask local businesses in your area to donate tax-free.
For more information:
Beth Keeton
Tel: +1 (214) 444-7459