Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




IFA calls on consumers to support Irish strawberry growers

Marking the start of ‘Celebrate Strawberry Season’, IFA President Joe Healy has called on consumers and retailers to support the Irish strawberry sector – a vital indigenous industry worth €47m at farm gate, with 57 growers producing over 8,000 tonnes annually.



Joe Healy said, “Soft fruit producers have endured an extremely difficult period over recent months. The cumulative impact of crop losses and structural damage resulting from storms Ophelia and Emma have cost the sector over €2 million euros. The impact of these weather events has been compounded by the ongoing labour issues, and the simultaneous increase in virtually all input costs across all businesses.”

Joe Healy reminded consumers that Irish strawberry growers adhere to voluntary quality assurance schemes, which ensure the highest standards on traceability, food hygiene, workers’ rights and sustainability. However, he said, this compliance creates an increasing financial burden on primary producers, which is not currently being recognised by retailers.

“Sales of fruit continue to increase in volume year on year but, it is critical that strawberries are treated as a premium product and not devalued in the eyes of the consumer,” Joe Healy said.

“Although Irish strawberries are synonymous with the Irish summer, growers have made sizable investments on their farms to extend the production season beyond the summer months. Fresh fruit is now available to the Irish consumer from April right through to November, in an industry that accounts for 1,000 rural jobs

“The Irish season has been delayed by up to three weeks this year but growers are now nearing peak production.”

Check the origin
The IFA President urged consumers to check for country of origin when buying fruit and to support Irish production.

He said, “IFA is actively involved in the monitoring of proper labelling of fruit both on retail shelves and in roadside sales. Only by regular monitoring and reporting of issues to the Department of Agriculture can a resolution to non-identifiable produce be achieved,” Joe Healy said.

Celebrate Strawberry Season will run from May 30 for six-weeks. Consumers can keep an eye out for ‘Celebrate Strawberry Season’ promotional packs in stores and visit www.bestinseason.ie for tasty strawberry recipes.

For more information:
Irish Farmers' Association
Irish Farm Centre, Bluebell, Dublin 12
+353 (1) 4500266
info@ifa.ie

Publication date: 6/5/2018

 


 

Other news in this sector:

6/19/2018 US (TX): Project explores potential for value-added food products
6/15/2018 Football World Cup Special
6/15/2018 Video: Dutch Cuisine - made in Ukraine
6/14/2018 Balancing attraction and transaction in the fruit and veg department
6/13/2018 Australia: Sweet strawberries growing Asian exports
6/12/2018 US company promotes new positioning for its Mexican greenhouse tomatoes
6/7/2018 Woman makes jewellery out of fruits and vegetables
5/30/2018 Window shopping a vertical farm
5/29/2018 US (PA): Penn State Extension kiosks provide information for growers
5/28/2018 Stacks of food, new Instagram trend
5/28/2018 Australia: Getting growers export-ready
5/28/2018 Australia: Industry revamps ‘Veggycation’ tool to consumers
5/24/2018 Poland promotes agri-food in China
5/23/2018 The recipe for a successful salad concept
5/23/2018 Australian Made Board of Directors meet for the 100th time
5/23/2018 UK parent calls 999 because son ‘won't eat his vegetables’
5/17/2018 British Tomato Week extended to fortnight
5/2/2018 The mystery of the missing fruit
4/30/2018 Is more assortment the future?
4/27/2018 UK: Underground-grown salad mixes come to Waitrose