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UK: Asda introduces sugary beefsteak tomato

This summer, Asda has introduced a brand-new type of tomato – the Goutini – after a four-year trial process. Grown in Southport, Asda’s experts in tomatoes have spent around over 500 hours perfecting the new variety to ensure the best quality, sweetest fruit possible and say it’s now “perfect”.

Resembling a Beefsteak tomato, the Goutini contains the highest amount of natural sugar for a tomato this size. A regular Beefsteak tomato has a natural sugar level of 3.5%, whereas the Goutini contains twice that – a level which is usually only possible in small, salad tomatoes.



Grown in carefully-moderated conditions created to mirror the conditions of warmer European climates, including sunlight regulation and humidity control, the Goutini is a combination of the sweetness of salad tomatoes, combined with the versatility of the Beefsteak.

Nasir Ahmed, Asda tomato technologist, comments: “Currently, our best-selling tomato is a Piccolo Cherry, so we know our customer love sweet, juicy tomatoes. The Goutini has the flavour of a sweet salad tomato, but it’s much bigger, so it’s perfect for any number of meals this summer.

“We work closely with our growers to ensure high-quality, locally-sourced produce is available year-round, shadowing the ripening and sweetening qualities of the Mediterranean sun right here in our local soil to create tasty fruit and veg for our customers.”

360 Goutini plants are growing in glasshouses in Southport.

Andy Roe, Asda tomato grower: “Over the last four years, we’ve worked hard at finding the right seeds, cross-breeding varieties and testing various growth patterns and conditions to create a fruit that delivers on both quality and flavour – something we’ve succeeded in doing with the Goutini.

“With customers looking for sweet, British produce year-round, we’re excited to be trialling the Goutini throughout summer, and hope Brits enjoy the sweet, tender tomatoes set to make any barbecue complete.”

The Goutini will be piloted in 17 Asda stores this summer for £1.20.

For more information:
Asda
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