Greenhouse is the secret of perfect veggies in Iowa
That one stand is Ineichen’s Tomatoes. “It’s legit,” Iowa City Farmers Market Coordinator Tammy Neumann told Little Village.
In fact, not only is Ineichen’s not sneaking in photogenic veggies from Hy-Vee, Hy-Vee actually buys tomatoes from Ineichen’s and makes sure everybody knows. Stores have shelf tags and posters advertising the tomatoes by name.
“They even have a life-size cardboard cut-out of Carrie in some Hy-Vees,” Neumann said.
Carrie Wall, the friendly person behind the Ineichen’s table at the farmers market, grew up selling tomatoes, because Ineichen’s is her family’s business.
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