China: Oboya signs broad cooperation agreement
The cooperation agreement covers distribution of Oboya's agriculture products to an estimated 100,000 different locations in China via Haier Group's RRS distribution channels, distribution of home garden products via Haier Group's RRS extensive distribution network across China which including online sales channels, as well as offer Oboya's facility management services related to the cultivation sector.
The agreement is strategically important for Oboya Horticulture, which aims to grow significantly over the next few years. The collaboration is expected to create long-term relationships with Haier Group and Tus Holdings which is already second largest shareholder of Oboya Horticulture Industries AB. With this agreement, Oboya Horticulture takes a major step in the Chinese market for the cultivation industry as well as in the consumer market which access to a few hundred thousand rural and urban distribution outlets.
The agreement with Haier Group allows the company to accelerate the growth in the Chinese market and develop sales to major growers, garden centers and retail chains. In China, a major change is taking place in the cultivation sector, and Oboya strives to take a holistic approach to the market through our extensive product range and service offering.
For more information:
Oboya
www.oboya.se