Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Uniting the global snack tomato industry in Almeria

Around 200 key players from the global snack tomato industry gathered this morning in Almeria, Spain, to join the We Love Tomato Event hosted by Syngenta. The two day program contains a congress today and a field trip tomorrow, including visits to produce companies in the heart of the Spanish greenhouse industry.


Matthew Johnston

In his opening speech, Matthew Johnston (Global Head Vegetable Seeds at Syngenta) pointed out the importance of uniting and working together throughout the chain. “Four years ago, when we organized this event for the first time, we were very confident in the growth opportunities of the snack segment. Our confidence has become a reality: we’ve seen a tremendous growth in the segment and hope you, as our partners in the tomato business, saw this growth as well.”





Nowadays the future is less clear. “The industry has grown, has matured and more niches have occurred. Thanks to technology the produce can shift to new growing regions. Different things are also being done with products: in branding, in packaging. This brings challenges for producers, marketers and retailers, but also brings opportunities to the industry.”


Pierre Escodo (Eurofresh), Eelke Westra (Wageningen UR) and Edwin Paul Vels (FMCG Consulting) and Rafa Povo (Matchpoint)

With the We Love Tomato program Syngenta offers their guests various tools for this new market situation and for guiding their product throughout the chain, to the right customer. Today's congress includes sessions on consumer insights, building a brand and following quality through the chain. In the coming days we will of course update you on these insights.

Publication date: 3/7/2018
Author: Arlette Sijmonsma
Copyright: www.hortidaily.com

 


 

Other news in this sector:

6/22/2018 Brazil: 25th edition of Hortitec is on
6/22/2018 "Brazil is the right place for us"
6/22/2018 Accelerating change in food production
6/21/2018 Australia: Hydroponic Farmers Federation holds biennial conference
6/21/2018 Top 5 ag technologies improving productivity and driving growth
6/21/2018 Racing through the greenhouse
6/20/2018 European tomato industry of the future discussed
6/20/2018 Australia: Hort Connections 2018 gets under way
6/20/2018 Does Indoor Farming hold the key to the global food challenge?
6/18/2018 World Food Prize to announce 2018 laureate
6/18/2018 Changing food systems and the power of youth
6/18/2018 Here we go: GreenTech 2018 - the recap
6/18/2018 NL: GFIA to feature speakers from Mars One, Copa-Cogeca and GODAN
6/15/2018 GreenTech: kick start for 2019 edition
6/14/2018 Internationally oriented GreenTech wraps up
6/14/2018 US (CA): Forbes AgTech Summit spotlights modern agriculture
6/14/2018 China: Indoor farming symposium opens to full house in Shanghai
6/13/2018 It’s all tech at the GreenTech
6/13/2018 US (IN): Four-day food safety workshop for industry professionals
6/13/2018 Netherlands: Introduction to Strawberry training