Two private Italian companies, Sipo and Agro T18, led by the third generation of entrepreneurs, launched a commercial partnership to meet the demands of the global market for high quality fruit and vegetables.
On the left Edoardo Ramondo CEO T18 - and Massimiliano Ceccarini CEO SIPO
“We chose Berlin – says Massimiliano Ceccarini, General Manager of Sipo – because we wanted to introduce ourselves to an international audience of operators and we organised a presentation for our partnership in the most Italian way possible – an aperitivo with products tasting in a fascinating, not conventional and informal location. We are also going to invite our new foreign customers in Romagna in May, at the Macfrut Fair, awarding 4 buyers with free trip and hotel stay."
"Our goal– concludes Ceccarini – is to meet the increasing demand of international markets for high quality product.”
“The decision to join forces – says Edoardo Ramondo, CEO of T18 Group – is an incredible occasion of growth and development for our companies. In order to face the challenges of today’s market we need to internationalise and to guarantee continuity of supply and services without losing touch with the territory and its peculiarities that characterise local productions.
"The distribution network of Agro T18 works 50% with organised large-scale distribution and for the remaining 50% with normal trade, agri-food centers, itinerant markets and HoReCa, both Italian and foreign. There is still room for widen the target markets with products that come from a culture of excellence unique in Europe, tied to the tradition of generations of producers but also open to innovation and to the most recent market trends.”
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