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US: Growers capitalize on demand for organic leafy greens

Supplies of organic leafy greens are comparable to volume found at this time last year. “Our supply is on par with what we expect for this time of year,” says Nathalie Fontanilla of San Juan Bautista, Ca.-based Earthbound Farm. “However we are always at the mercy of Mother Nature and never know what she has in store for us this upcoming season.” In fact, Fontanilla is hoping for cooler temperatures to settle in or return to normal temperatures as Earthbound looks ahead. “Higher than normal temperatures tend to force fast rates,” says Fontanilla.  

Desert growth
Supplies of organic leafy greens are largely hailing from the desert growing regions including Yuma, Ariz., Imperial in California and Mexico.  

Meanwhile demand is strong for such greens. “Around 80 per cent of shoppers buy packaged greens so we see demand coming from all over the U.S., Canada and Mexico,” says Fontanilla. “Consumption of leafy greens has been on a strong growth curve for years now and we have no reason to think that’s going to change, especially as chefs continue to focus on delicious ways to prepare them.” 

New products for consumers
Building on that demand, Earthbound has just launched two new organic chopped salad kids—Sweet Kale and Caesar—as well as a riced cauliflower line with three varieties: Cauliflower, Cauliflower and Broccoli and Cauliflower Medley. 

Southern Exposure
These new products can be found at the upcoming Southern Exposure 2018 show March 1-3.

“Southern Exposure is always a well-attended, productive show,” says Earthbound’s Jessica Harris. “The show format makes it engaging but also quick, providing an environment where we see a lot of our eastern customers in a short amount of time. So this year we want to reinforce our existing relationships and connect with potential customers.” 

Visit Earthbound Farms at booth 449 at Southern Exposure.

For more information:
Samantha Cabaluna
Earthbound Farm
Tel: +1-831-293-4279

Publication date: 2/13/2018



Other news in this sector:

8/8/2018 US (PA): $500,000 for Rodale Institute to fund organic research
8/8/2018 How does an organic farm create its own organic fertilizer?
7/20/2018 Spain: CASI doubles acreage devoted to organic production
7/19/2018 US: Organic labels must be removed from fumigated imports
7/13/2018 "Conversations about organic must change"
7/12/2018 Austria: Organic cucumber rarities sold exclusively by Merkur
7/12/2018 US: Scholarship fund supports next generation of organic farmers
7/10/2018 US (ME): MOFGA welcomes new executive director Sarah Alexander
7/6/2018 US: Ocean Mist Farms announces increase in organic vegetable acreage
7/5/2018 US: Nature's Path leaves Organic Trade Association
7/4/2018 France launches plan to increase organic acreage
6/27/2018 Optimising vegetable crops for organic farming
6/26/2018 Australia: Robots boost organic tomato farming
6/22/2018 EU: Ten-year reprieve for organic hydroponic growers
6/18/2018 US: Rodale Institute announces Chief Scientist
6/15/2018 “The Netherlands is an organic production paradise”
6/15/2018 Russia’s focus on organic agriculture
6/13/2018 IFOAM appoints new Standard Committee
6/12/2018 Meagre rewards for organic farmers in Japan
6/11/2018 "Senate Farm Bill provides historic advancements for organic agriculture"