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Double Diamond Farms hires new marketing specialist

Double Diamond has hired a new Marketing Specialist, Graham Hamilton, to expand on the company’s marketing structure and content plans, starting with its newly-launched blog that zeroes in on educational opportunities.

Chris Mastronardi, CEO, Double Diamond Farms, comments: “Double Diamond is increasing our focus on consumer wants and needs so that we are able to better serve our retail partners,” President/CEO, Chris Mastronardi shares. “In doing so, we look to forge stronger relationships with consumers.”

“Our focus is on consumers that wish to stay informed on the food they eat, and on the companies that provide it,” Graham explains. “We’re hoping that by providing quality content on a regular basis, we will remain an industry leader in the eyes of consumers. The more those consumers find our offerings desirable, the more beneficial to retailers it will be to have our products in their stores.”

As far as the content topics on the blog, it will focus on the following: hydroponics, organics, industry trends, greenhouse benefits, produce facts, and more. With such a broad spectrum of topics, the company’s strategic approach will allow it to address a seemingly boundless audience.

“It’s important to recognize human behavior and the way in which we interact with not only each other, but with the brands that we support,” Graham says. “There is an increasing trend to steer clear of the brands that solely promote their products using advertising—people want to know how a company can positively affect their daily lives. We aim to achieve this by providing our followers with educational and interactive content that will keep them coming back for more.”

For more information:
Double Diamond Farms
2237 Essex Rd. 31, Kingsville, ON
Toll Free 1-866-326-1200
Tel. 519-326-1000

Publication date: 2/12/2018



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