Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

anniversary, new packaging, new logo:

Special celebration at specialty specialist Eminent

Celebrations for Eminent at the Fruit Logistica in Berlin: this year the company celebrates its 35th anniversary, launches a new packaging for the Tomberry pearl tomatoes and to top it all off: a new logo has been introduced.
So at the Fair, there most certainly was a reason for a toast.

Specialties in spotlight
The story of Eminent started 35 years ago with peppers and greenhouses. In the 90s, the company switched to specialty peppers and started doing their own marketing. After winning the AGF Innovation Prize (1997) for baby pepper Tinkerbell and setting up the related concept -in collaboration with Marks & Spencer- things went quickly and the company grew rapidly.
In the meantime, the company has been split. On the one hand there now is Eminent Seeds, specialized in breeding special varieties and currently including the Tinkerbell (red and yellow baby block peppers), the Tomberry, (red and yellow pearl tomatoes) and the Habanero F1 pepper. The second branch is Eminent Food, sales specialist in various specialty vegetable products. Both are part of the Best Fresh Group.

History of the company
Wednesday at the Fair they dwelled shortly on the history of the company, but director Jan van Heijningen and managing director Gert-Jan van Geest mainly† looked ahead. To April 20th for example, when Eminent will celebrate its 35th anniversary. And to the possibilities that the new scatter package for the Tomberry pearl tomatoes offers to the hotel & catering industry and to home cooks. And in addition to all this, their new logo was presented.

Breeder and trading company†
For a company like Eminent it is not easy to renew its logo. The combination between breeder and trading company must come forward, just like the creativity of the company, its own history and the importance they attach to sustainability. Gert-Jan explains why the leaf on the i was chosen for the logo. "This refers to both our cultivation and our breeding activities, and of course to the freshness of the products." The 'swoosh' as a background was chosen as a reference to the finishing touch that a cook gives to his dish. "And with the font and subtext The Art of Creation, the creative side of the company is portrayed: the art of creating, the search for details."

With this renewal of their corporate identity, for Jan the future has come a step closer - and that future still holds lots of plans. "In the coming years, many new products and varieties will be added to both the Eminent Food assortment and Eminent Seeds," Jan van Heijningen promises. "Within Eminent Seeds, we work under the strict rules of the GSPP protocol variants in terms of taste and colour and we are expanding our assortment. Regarding Eminent Food, our range of special products keeps growing every year as well."

For more information:
ABC Westland 118
2685 DB Poeldijk
Tel: (0174) 214 570

Publication date: 2/9/2018



Other news in this sector:

2/19/2018 Locations of companies in the Fortune 500 global 2017 list
2/19/2018 AVF gets new Board of Directors
2/19/2018 US: Illumitex and Grow Rebates report record year
2/19/2018 STK appoints Iris Mordechai as VP Human Resources
2/19/2018 Italy: Quality is essential to be successful
2/19/2018 Make your own hydro plant
2/19/2018 US (AL): Layne to lead Auburnís Department of Horticulture
2/16/2018 Minister from Qatar visits Bom Group
2/16/2018 Mycorrhizal Applications expands sales and customer service capacity
2/16/2018 Bayer to continue work in Russia despite problems over merger
2/16/2018 UK: Guy Thallon joins Business Development team at Fera Science
2/16/2018 Rwanda: Horticulture exporters reaching new markets in Europe
2/15/2018 "Strong cash flow despite challenging global conditions"
2/15/2018 AUSVEG joins NFF Horticulture Council and invests in advocacy
2/15/2018 Syngenta acquires high-resolution satellite imagery innovator FarmShots
2/14/2018 NL: New player on LED market develops their own luminaire
2/14/2018 Lumileds appoints Cheree McAlpine as SVP and General Counsel
2/14/2018 Californian engineering and irrigation companies enter partnership
2/13/2018 BerryWorld unites businesses under single identity
2/13/2018 US (CA): Talley Farms names new sales manager, Derek Sass