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US (CA): Plan Berries goes from 3 to 16 hectares in a yearCalifornia-based soft fruit grower Plan Berries have seen their little project grow from 8 acres that they launched with last April (2017) and they are now at 40 acres as of January 2018. They're already sketching out their next expansion phases for later this year. They are now carried in Bristol Farms, Metropolitan Markets, Stater Bros Markets, Mother’s Markets, Northgate-Gonzalez Markets, H-E-B, and Safeway, and are getting requests for their strawberries from around the world.
Plan Berries was born from the realization that the original plan wasn’t working, and that they needed a “plan b”. That's why you see the red highlight of “PLAN B” in the company logo. From day one they knew that the way things were going weren’t going to work over the long term, that the original plan of growing and producing strawberries wasn’t efficient and sustainable. So the company wanted to introduce its plan, Plan Berries.
The label, Masterplan, is a play on two things. First, the meaning of masterplan is printed on the inside of the lid of their clamshells. It is this: to develop or improve through a long-range plan that balances and harmonizes all elements.
Their mission is the essence of the very meaning of the word, masterplan. "We want and strive to develop and improve the process of farming strawberries for the long term benefit of our planet, our industry and for you to enjoy, while balancing and harmonizing the environment in which they are grown and thrive in", Dave Akahoshi of Plan Berries explains.
For more information:
PO Box 5201
Santa Maria CA 93456
Publication date: 2/2/2018
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