Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Innovative Fresh trend report:

"2018 is all about quality, ethics, transparency and convenience"

In a report published by Innovative Fresh, 2018 is all about quality, ethics, transparency and convenience. The modern shopper is demanding a more transparent view of the market and the ability to align their own values with those of the retailer.

Modern consumers are on the lookout for more personalised shopping experiences, and the rise of online shopping has made this more attainable for consumers.

"Who will survive in an increasingly hostile environment where the old rules of retail are being bent and broken? Essentially, it’s those who embrace and innovate with digital. As we’ve seen from Amazon’s recent purchase of Whole Foods, no industry is safe from the tide of digital-savvy newcomers who are equipped to address new challenges. Whether it’s using digital research to inform in-store experiences that will delight and amaze, listening to customers on which products they want most, learning about your audience and the different groups within it or bossing social with your unique tone of voice, it’s brands that incorporate the digital world into their decision making that will triumph. One thing hasn’t changed since Gruen’s first mall was built: listen to the people and create things for them and you can’t lose." 

Click here to read the full report, published today from Innovative Fresh.

For more information:
Innovative Fresh
Tel: +31 (0) 850 656 214
info@innovativefresh.com
www.innovativefresh.com


Publication date: 1/31/2018

 


 

Other news in this sector:

8/14/2018 UK: £90 million to help feed the 9 billion
8/14/2018 Spain: Pink Barbastro tomato production may reach 2.1 million kilos
8/14/2018 New Zealand: Report shows need to protect Pukekohe food hub
8/14/2018 Australia: Growcom supports crackdown on labour hire licensing
8/13/2018 Scottish growers face shortage of seasonal workers
8/13/2018 AU: Growers face another peak berry season unable to sell fruit
8/10/2018 Italy: Farm workers protest after migrant crash deaths
8/10/2018 Tomato woes across European market
8/10/2018 US: Farm share of retail price of head lettuce rose in 2017
8/10/2018 UK: Broccoli price up 25% due to heatwave
8/10/2018 Commission gives EU farmers ‘temporary relief’ amid extreme droughts
8/9/2018 African Development Bank President calls for technology transfer to farmers
8/9/2018 Australia: Strong potential for horticultural growth in Mid West
8/9/2018 Heatwave pushes up UK fruit and vegetable prices as yields fall
8/9/2018 Canadian hot pepper season about to begin
8/9/2018 US (CA): Spinach production eases back for summer
8/7/2018 “Crisis in tomato sales, cucumbers doing very well”
8/7/2018 World demand for Mexican chillis and peppers increases
8/7/2018 "Sales of tomato specialities to Chinese consumers are rising, both offline and online"
8/7/2018 Getting global attention for greenhouse technology to feed the world population