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OrtoRomi launches new line of drinks with fruit and vegetable extract
OrtoRomi recently launched a new fruit and vegetable extract line "Made in Italy" under the Insal'Arte brand. It encompasses 15 different flavours, from classics like strawberry, peach and lemon to options including kale, avocado and turmeric.
Insal'Arte extracts
The product is designed to meet the needs of the Italian market and comes in 250 and 500 ml packs. Insal'Arte extracts are made with selected fruits and vegetables, without any artificial colours or preservatives, water or sugar.
"This is achieved using high-pressure processing and a unique cold treatment that preserves the ingredients and properties of the raw product. Perceived as refined, appealing and innovative, the packaging and recipes have received an overwhelmingly positive response from retailers and consumers alike," the company told us.